What is Lead Generation In Digital Marketing?

The use of Lead Generation is very popular, but what most people forget is that it is also linked to other areas of the business like sales and marketing. Digital marketing has changed the business landscape forever, and when you pair both lead generation and digital marketing together you do get a great mix. In this article therefore we take a look at what is lead generation in digital marketing.

What Is Lead Generation

As mentioned lead generation is the process of finding and approaching potential customers that may be interested in your products, services or even overall business. The process of finding leads can be one that confuses most, however with a proper strategy and plan, conducting some form of lead gen can really take your business to the next level.

What Is Its Link To Digital Marketing?

So, what’s the link between lead generation and digital marketing?

Well in actual fact there is a lot that can be said for the pair and how they can really complement each other. The process of lead generation is done by reaching out to potential clients be this through paid advertising, organic search or even LinkedIn lead generation. No matter what avenue you use, the process of digital marketing applies.

By using the avenues within digital marketing, you can definitely help to increase your chances of converting leads and generating revenue!

Some Of The Benefits Include….

Now we have a better understanding of the link between them, what are the benefits?

As with anything the benefits that can be noticed definitely help to reinforce why using lead generations and digital marketing is very much needed. Some of the benefits include:-

Targetted Email Marketing

Email Marketing is a great way to engage your audience especially those that have been engaged with you previously or have expressed an interest in your services beforehand. By engaging and marketing to them on a monthly or bi-weekly basis you may just bring these people back into your sales funnel.

Optimise Site for Local SEO

SEO can have a profound effect on how well you are found on Google and various other search engines. Local SEO is usually a forgotten fruit, but those local to your business are more likely to purchase due to their sense of doing the right thing.

 By utilising local SEO, you can really help to drive that traffic to your website or blogs, plus generate leads off of the back of this.

Leverage Paid Socials

Paid social media is a great way to generate leads, and when done correctly can be really beneficial. The use of a great graphic and caption can help to increase your ROI in this area. Deciding whether you would like some to like your page, go to your website or even leave their details are all great ways of bringing traffic to your business.

Establish Thought Leadership

Content Marketing is a big part of digital marketing and is a great way in which to generate traffic to your website, or even your social channels. By writing about key topics, sharing your knowledge and even engaging in conversation you can help to establish yourself as a thought leader.

This establishment will help to drive customers to you and will help to build up your positive reputation within your chosen field!

To Conclude

The link between lead generation and digital marketing is one that is very clear, and when done in the best way can help to transform your business. Most will be using some form of digital marketing, but when being more targeted you can really take your business to the next level.

At Rainmaker SOS we are LinkedIn lead generation experts with a focus on building brands and revenue pipelines for a range of local, national and international brands. For information, please Contact Us.

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