What is lacking in your customer engagement strategy?

Do you want to engage more with your customers?

89% of your competitors do.

There are simple reasons for this.

Increasing customer engagement brings all kinds of benefits to your organization.

For example, increased customer loyalty, more sales, and less churn.

However, most brands are lacking a pivotal ingredient that will help them take customer engagement to the next level when well executed .

Brands that do what I'm about to share with you today perform 20% better than their competitors financially speaking.

This also means that their marketing tends to be way more effective.

Let's see how.

What's Customer Engagement?

First, let's make sure we understand what customer engagement means.

Customer engagement refers to the interactions and experiences that customers have with your business throughout their journey.

From customer onboarding to helping them find out about new products or services, and loyalty programs, customer engagement involves many activities within a business.

It involves attracting customers, fostering their loyalty, and creating a positive brand image.

Ongoing positive engagement is built on a series of interactions and experiences that continuously contribute to your customer’s “engagement bank”.

This is why customer engagement takes into account all interactions customers have with your brand.

Since every interaction matters, the individual context of current and potential customers is crucial.

But there is a problem challenge almost every business faces when it comes to customer engagement.

Chances are yours too.

It's called saturation.

Your customers are constantly bombarded with messages and interactions from your brand and even from your competitors.

76% of customers dislike receiving irrelevant communications.

Since most of the messages we all get every day are irrelevant, we ignore most of them.

And, I'm sure you don't want your customers to ignore yours.

Is that right?

And this takes us to the missing ingredient in most customer engagement strategies.

Your customers need relevancy.

To make every message and interaction highly relevant, you need to personalize them.

Personalization plays a pivotal role in improving customer engagement.

Why?

Simply put, customers today expect personalized experiences that cater to their individual preferences and needs.

When you tailor interactions and content to each customer, you make them feel valued, understood, and connected to your brand and your people.

Personalization makes your customer engagement strategy way more effective, profitable, and sticky.

As a result, customers grow with you, you increase revenue and even attract new customers.

No one can say no to these benefits.

Now, let's explore the five main benefits personalization brings to your game.

1 Enhanced Customer Satisfaction And Loyalty

By personalizing your interactions, you can provide customers with tailored experiences that resonate with their individual preferences.

When customers feel understood and valued, their satisfaction levels increase. This, in turn, fosters a sense of loyalty and encourages repeat business.

Customer loyalty has become a top priority for marketing leaders.

2 Improved Customer Retention And Reduced Churn Rates

When customers receive?personalized experiences , they are more likely to remain engaged with your business over time.

Personalization helps meet evolving needs and expectations, making it difficult for customers to switch to competitors.

To maximize the value of your customers and build a strong base, focus on reducing churn and improving customer retention.

3 Increased Conversion Rates And Sales

Personalization plays a crucial role in driving conversions and sales.

Take for instance how this car brand increased response rates by 500% by adding personalized videos to its direct mail marketing .

Knowing your customers' preferences, behaviors, and purchase history helps you offer them personalized recommendations and offers that match their interests.

When customers receive relevant and timely promotions, they are more likely to convert and make a purchase.

4 Higher Engagement And Interaction With Marketing Campaigns

Personalization significantly enhances the effectiveness of your marketing campaigns.

This is one of the reasons why brands embrace personalized videos in marketing .

The use of personalized messages has been proven to substantially enhance customer engagement.

They are more likely to click through emails and respond to calls to action.

Tailor your campaigns to match their interests to capture attention and drive interactions.

5 Greater Brand Advocacy And Word-Of-Mouth Referrals

Customers who have positive personalized experiences are more likely to become brand advocates.

Satisfied customers are more likely to share their positive experiences with others, both online and offline, which improves brand reputation over time.

Final thoughts

Personalization is the missing piece in many customer engagement strategies.

When you tailor interactions, content, and recommendations to individual customers, your business can foster deeper connections, enhance customer satisfaction, and drive business growth.

Embrace personalization as a core element of your customer engagement strategy to stay ahead in today’s competitive market.

This is what we see with our clients at Pirsonal.

Most businesses struggle to use personalization in customer engagement because of the lack of experience and resources.

At Pirsonal, we assist our clients by offering a highly flexible personalized video platform that caters specifically to their requirements, audiences, and workflow.

In addition, we provide hands-on guidance to help you succeed with your customer engagement goals.