What to know about social media CTAs, pitfalls of using AVE metric and other insights
This month’s?Worldcom?PR Tips & Highlights?is packed with expert advice and guidance.
>>Keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter.
What You Should Know About Social Media CTAs
By?True Digital Communications, Cleveland, Ohio, United States
The right Call To Action (CTA) is the differentiator between getting your social posts scrolled past or engaging your audience. You can accomplish engaging CTAs by following these easy steps outlined below to encourage your audience to act.
Should We Use AVE to Evaluate PR Work
By?LF Channel, Barcelona, Spain
The most popular metric among agencies and communications departments is the economic value of the pieces of coverage obtained, or AVE. This article explores whether this method?is still adequate to quantify the success of a communication or public relations action.
The Holy Grail of Public Relations: Knowing Whom You Are Communicating With
By?Do It On, Lisbon, Portugal
PR opens the door for establishing a relationship with consumers and communities. However, it's the “why” and the core values?of your company?that help bring these audiences closer to your brand.
Four Important Brand Guidelines For Crisis Communications
By?The Pollack Group, Los Angeles, California, United States
As a potential recession looms and businesses prepare to make tough decisions, a proactive and thought-out communications strategy is key for keeping the trust of your stakeholders.
More Expert Insights from our Partners:
Latest Insights from The Worldcom Confidence Index (WCI):
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CMOs Are Ready To Drive A Three-Pronged Recession Busting Approach
The latest results from the Worldcom Confidence Index (WCI) show that CMOs’ declining confidence in the economy may be driving a three-pronged approach to beat the recession.
The Best Careers in PR:
Are you looking to grow your career in PR and communications? Do it at one of the best agencies in the world! Check out what positions are open within our partner agencies.
News from around the Partnership:
Sachs Media Partner and COO Lisa Garcia Named Among Nation’s Top Women in PR for Mentoring
Sachs Media?Partner and Chief Operating Officer Lisa Garcia has been named one of the 2022 Top Women in PR nationally by PR News for excellence as a Mentor, reflecting her role as a major contributor to the firm’s success by recruiting and cultivating young professionals. Congratulations! >>READ MORE
The Worldcom Public Relations Group Installs 2022-23 Global Board and Regional Committees
Over the past year, Worldcom has launched new initiatives and expanded the partnership by seven partner offices. The strong leadership behind Worldcom and the support of its partners have become especially apparent in recent months. >>READ MORE
LF Channel Signs The European Diversity Charter for Spain
The Diversity Charter, is a commitment to which companies voluntarily adhere, acquiring the responsibility to comply with its 10 principles linked to the promotion of a socially respectful, economically sustainable, and legally rigorous environment. >>READ MORE
Want to Review Your 2022 Communications Strategy? Use our free Self-Assessment Tool
Worldcom PR Group's?Communication Self-Assessment Tool?is a unique resource to measure your Communications performance. The tool includes questions about 10 Communications dimensions, all of which are important for effective communications. It is free to use, and provides instant results which you can download and share with your team.
As the pandemic has changed everything, it makes sense to review your communications approach to see if it meets the needs of a 'new' world we are in. Use this tool now to help identify your strengths and where you can improve.
Thanks for reading! We hope these highlights will add value to your PR & Communications efforts in 2022.
Keep up to date with our latest expert communication news and analysis?by subscribing to our regular newsletter.