What kind of things do you write?

That's probably the question I hear most often. And the answer is: whatever I'm asked to write.

It's been a long and sometimes erratic stumble through various walks of life, this career of mine. Journalism, feature writing, advertising, PR and sales promotion, corporate communications, content creation – the list goes on.

The result is that I can write about almost any subject in any writing style. That's not a boast, it's just what you get from 30 years of practice.

Journalism taught me the value of 'the hook' – the key element that makes the story – plus good research, fact checking and clarity. Features taught me how to be informative without being dull. Advertising taught me to use the hook creatively.

Through PR and sales promotion I learned to push my imagination, to think beyond facts and come up with crazy but achievable ideas. And in corporate communication I learned the value of being able to write in someone else's voice. Because when you're trying to reach a busy head of service for a quote and you only have half an hour until deadline, it's best if you have something ready for them to approve.

In the last ten years or so, I've created content for ad campaigns, client-facing emails, corporate newsletters, websites, blogs, brochures, videos and animations, tone of voice guides, social media and magazine articles.

My subjects have ranges from financial services, marine engineering and health and safety to music festivals, recipe books, whisky descriptors and tourist information.

I've even written haikus for wine bottle labels. Which was a lot of fun.

However, I can hardly recite all this any time I'm asked what I write.

So 'whatever I'm asked to write' is the best answer I can give.