What kind of Seller do you look like?

Semiconductor and other tech companies are obsessed with their sales process. They have a firm belief that customers not only are in the process but also decides to follow your rules.

The customer is not in your sales process, you are in the customers buying process if you are lucky.

If you still are leading customers to your web page (that looks horrible on the purchaser's smartphone) and showing them endless lists of products and services, you are only showing the customers that you are qualified to support their need, not that you should be chosen.

The customer's eyes are increasingly moving to Social Media for a very good reason. It is possible to find the kind of supplier the customer is looking for in a given project. On social media, the best supplier doesn't look like a product catalogue but demonstrate their expertise and their reputation. Even better, they get high reputational social connections to endorse them.

The customer is not looking for products, they are looking for suppliers

In some cases, the only thing the customer is looking for is the best price and you can decide to come You can choose to compete with China on price if you want to, but more often they are looking for somebody that can help them create value.

A commodity product is a product where system value equals component value.

You can scream about having great products, having great experts and that you are a great supplier. On social media that is seen as bragging and nobody cares. To be selected for high-value projects you need your people to be on social media, and they need to demonstrate that they are experts, reputational and able to co-create should the customer be interested.

In the age of social, you don't farm or hunt your customers, you trap them. The bait in your trap is value. The value of knowledge, of service, of reputation and of collaboration.

Engagement Group is helping semiconductor and other hi-tech companies grow organically through social networks. We create new revenue from new customers.

• We make your organisation ready for the social network tsunami. You need to understand the social principles to survive and surf the wave.
• We transform your sales people from sellers to buying consultants attracting new customers and new orders.
• We transform your advertising to content valued by the customer, at a fraction of the advertising cost.
• Social Selling is so good it is irresponsible not to use it.

Visit Engagement Group for more information or contact Claus Aasholm