What kind of Return on Investment do you get with your marketing?
Keith Hanshaw
FAO , Gray Water Ops?, LLC ● Senior Media Consultant, Cumulus Media ● General Manager, Harrisburg Comedy Zone ● Veteran ● Best Selling Author ● Artist ● Podcast Host, Mastering Marketing ● Inventor of Smart Coins?
If you're a small local business, your advertising budget probably isn't large enough to be everywhere you'd like to be! Return on investment is an important factor, when deciding WHERE to put your advertising dollars, to get the best bang for your buck! Do you know what the return on investment is on all of the different media platforms? (TV, Billboard, Radio, Print, Digital or direct mail) Knowing WHAT media option will give you the best ROI is key in deciding WHERE to spend your advertising dollars!
National research companies like Nielsen and Scarborough track the effectiveness of advertising and have come up with eight common characteristics of the most successful advertising. Interested in learning what format delivers the best performing advertising? email me and I'd be happy to share the research!
Successful advertising shares eight characteristics. Radio is the ONLY local media option that delivers ALL EIGHT. That's why radio consistently delivers the HIGHEST ROI, of any local media option out there and that's why radio should always be your base advertising buy. Research also confirms that marketing campaigns generate even higher returns when they are on multiple platforms. That's why we offer a variety of effective digital platforms, to enhance your base radio buy. Cumulus Media is truly your one stop shop to deliver an EFFECTIVE, coordinated radio and digital campaign that will get you results!
If you're in Central Pennsylvania, I would be happy to meet with you to help you GROW your business. Call me now! 717-901-3461
Keith Hanshaw, Cumulus Media
717-901-3461