What kind of environment creates good ideas?

The simplest way to answer it is this: innovative environments are better at helping their inhabitants explore the adjacent possible, because they expose a wide and diverse sample of spare parts - mechanical or conceptual - and they encourage novel ways of recombining those parts. Environments that block or limit those new combinations - by punishing experimentation, by obscuring certain branches of possibility, by making the current so satisfying that no one bothers to explore the edges - will, on average, generate aqnd circulate fewer innovations than environments that encourage exploration. The infinite variety of life that so impressed Darwin, standing in the calm waters of the Keeling Islands, exists because of the coral reef is supremely gifted at recycling and reinventing the spare parts of its ecosystem.

A good idea is a network. A specific constellation of neurons - thousands of them - fire in sync with each other for the first time in your brain, and an idea pops into your consciousness. A new idea is a network of sells exploring the adjacent possible of connections that they can make in your mind. This is true whether the idea in question is a new way to solve a complex physics problem, or a closing line for a novel, or a feature for a software application. If we're going to try to explain the mystery of where ideas come from, we'll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.

This is at the very core of Sciential. Incorporating neuroscience into its capital market programs, we study how the brain makes decisions and responds to pitches and apply the latest findings in the field of neuroeconomics. Shifting online consumers' buying criteria in your favour by using new technologies.