What is a keyword?

A keyword is a word or a short phrase that describes the content of a web page. That is, a keyword is a search query or its specific word or short phrase based on which search engines display websites in the SERP. Simply put, what is a keyword that we type into a search engine.

When someone searches Google for a keyword, Google tries to identify what the user is searching for, and Google publishes a list of web pages (SERPs) that address the subject matter of the keyword. Suppose “Cleaning Services in Dhaka” is a keyword. Now if someone searches Google for “Cleaning Services in Dhaka” then Google will publish a list of web pages in SERP based on the searched keywords. If any of the keywords, phrases or phrases (Cleaning Services in Dhaka) or related phrases (such as “Cleaning Services in Bangladesh”, “Cleaning Services” or “Cleaning Services Company”) that your user searches for on your website are fixed as keywords, then the user Google The website can be viewed.

Keyword types:-

There are usually 9 types of keywords in SEO. E.g.

• Short-tail Keyword
• Long-tail Keyword
• Short-term fresh keyword
• Long-term evergreen Keyword
• Product Defining Keyword
• Customer Defining keyword
• Geo-targeting Keyword
• LSI Keyword and
• Intent targeting Keywords

Short-tail Keyword:-

These types of keywords are basically searched with short words. For example - the best bike, the best there is a short-tail keyword.

These are very competitive and search is much more.

Long-tail Keyword:-

These are much more in size and less search and competition. Using such long-tail keywords, new websites can slowly rank better.

For example - "best sports bike under 2 lakh in 2021", "best SEO optimized WordPress theme 2021" is examples of a long-tail keyword.

Product Defining Keyword:-

Surely you understand this after reading so far. These types of keywords are targeted at any product.

For example - "boat headphone" means you are searching on the headphone product so it is a product dependent keyword.

Customer Defining keyword:-

The search for such keywords basically targets a specific customer of a product.

Example - "Saree for women" This type of keyword is specific to customers (eg - here for girls).

Geo-targeting Keyword:-

Keywords that are searched based on different locations are basically called Geo-targeted keywords or location-based keywords.

Example - "hosting in the USA", "hosting in the UK", "hosting in India" keywords, people want to know about hosting in different locations such as USA, UK, India, so these are all geographical location-based keywords.

LSI Keyword:-

The full name of the word LSI is Latent Semantic Indexing Keywords. If you search on Google, the keywords related to the primary keyword at the bottom of the page in the search engine that show them are called Latent Semantic Indexing Keywords.

Keyword research:-

Keyword research means different things to different people whose main method is to find the best keyword in one.

A blogger or content writer such as low competitive and high search volume keywords with visitors to his site slowly.

Similarly, a person associated with digital or online marketing wants to find the best marketing keyword for marketing

Or a company wants to outperform another competitor in its own field so that its products sell well.

So we have seen that everyone's path is the same but the purpose is different.

How to research keywords:-

The purpose of keyword research, as well as the use of different methods in different cases after finding a little different.

A blogger searches for keywords in order to write a good article on his website

Again, the method used by a person involved in marketing is different.

From the keywords, we have to focus on the three things most: low competition, high search volume and CPC or click-through rate.

A. Research Methods for Organic Traffic

• Niche related term - Your first task will be to find some short terms on the topic you are working on that people search. For example - earn money, online money
• Short term search - Then there is a meaning to search by creating such a short term or keyphrase - make money online
• Long-tail keyword - If you want to work organically, you must first target long-tail keywords. Blogging in 2021 should be targeted
• Competition check - Every time you have to check the competition of all keywords. Low competition and medium competition keywords should be targeted. Long-tail keyword competition is much less
• Search Volume - The more long-tail keywords you work with, the less the search is for short-tail keywords, but it is easier to rank. So newcomers are asked to work with such keywords.
• CPC Check - It is very important to know the CPC or cost per click of the keyword you will work with. What is it? This is how much you will be paid per ad click if you write with that keyword. If the CPC of the keyword you are going to work with is zero then you will not get any benefit from your work.

B. Research methods for paid traffic:-

Getting paid traffic is very important for many big companies or organizations because organic methods take a lot of time to get the right results.

For this, they use Facebook ad Google ad services to run ad campaigns and bring traffic to visitors.

In this case, the following things are more important. People involved in marketing work this way.

• Competitor analysis for the same product - In this case, you need to look at your competitor's product related to your field and analyze the competition for the same product well. It is more important to find out what people are searching for on a particular product.
• Less requirement for search volume - In this case, you need to check a little less because a company like Google, if you run the right ad campaign will show your ad first.
• More requirements for CPC bead - In this case, since paid service or you have to pay, it is very important to know the CPC or cost per click bid on the specific keyword. You will know that you are reaching out to people. Here cost per click bid means how much you have to pay per click.

keyword stuffing:-

This keyword stuffing term is used when writing articles.

Many of us have this idea that the more we use targeted keywords in an article, the higher the article will rank.

This is why we unnecessarily use a keyword when writing articles.

The impact of which falls on our articles or websites. This extra use is called keyword stuffing.

For this, we should naturally use keywords while writing. The main keyword in an article should never be more than 5-10% of the total words in the article.

Why keyword research is important or necessary:-

Keyword research is a very important issue. We basically do keyword research to know the search volume to know the competition to know the CPC and many more reasons.

Now if you do not work keyword research will be the following problems which we can catch again as the importance or necessity of keyword research.

• If we don't see or know the search volume in a keyword, we can't know how many people can come from that particular keyword. If you search for wrong keywords, visitors are less likely to come.
• Again, if we do not see the competition of the specific keyword, then the article or something else will not rank on that keyword. This means it will not appear in google search results
• In the case of marketing, you can understand by looking at the keyword search what people are searching for your product or how much demand it has in the market. You can also find out if there are public complaints about your product or the product of the competitor. If so, where is it? Which, of course, made the video an overnight sensation.

Keyword research tool in Bengali - keyword research tool -

Today we will find out which will be the best tools for Bangla keyword research.

There are two types of tools for finding keywords.

A. Free research tool

While some of the free tools for keyword research are free, there are some tools that are a bit free and they charge for more keyword research.

1. Google keywords Planner

This is basically a free keyword research tool that Google gives us. We can use it to find out all about monthly search, competition, CPC.

Above I searched for a keyword, here I am showing its monthly search volume, competition, CPC and other related keywords.

2. Keywordtool.io

Keyword Tool IO is a website where you can find good Bangla keywords

However, from here you will not see free search volume or competition or anything else. For this, you have to take their paid service.

3. Ubersuggest

This is a tool created by Neil Patel through which you can do many more things including keyword research

For example, search volume, backlink, social share, related keyword, ranked website on that keyword can all be found very easily.

It used to be completely free, but now it's free to search for very few keywords. You have to pay for more searches

4. Google trends

Google trends is not a keyword research tool, but you can do keyword research using it.

Using it, you will find keywords that have been searched for the last ten years, starting last month

Since it is not a keyword research tool, you will not find any search volume or CPC.

But if you think a little differently, you will understand that these keywords are showing here as they were in trend, so a good amount of search is a must.

This makes it easy to know what you are searching for in a particular area.

B. Paid research tool

1. Moz -

Moz is a popular tool for keyword research. It is also possible to do a good amount of keyword research. However, it is a fully paid service through which keyword research can be done.

2. Ahrefs -

Blogger, affiliate marketer, digital marketer everyone's favourite tool ahrefs.

This is the most popular keyword research tool in this field from which you can definitely find good keywords. This is also a fully paid tool.

3. Semrush -

Like ahrefs, it is a very good keyword research tool that also provides paid service. In my opinion, it is best to use it in Bangla keyword research.

C. Chrome extension:-

Keyword search also has some chrome extensions that can be used in the browser to know all the details about the keyword.

1. Keywords Everywhere

It was the best in free service until a few days ago. Many people have been using this but now it is providing paid service.

2. Keyword Surfer

This is a good keyword research tool that I am currently using. This is a completely free tool.

Keywords are the first step to successful SEO. Your outlook will start to change when you start SEO. Then you will expect more views, more potential customers, more profits. And you can easily get these things by choosing the right keywords and doing the right SEO. Keyword Research is needed to select the right keywords. What is Keyword Research? The basic rules of how to do keyword research will be discussed later.

So far today. If you have any questions about "Keyword" or have trouble understanding somewhere, you can let us know by commenting in the comment box. Also, stay tuned to TechBartaBD for details on keyword types. A detailed article on the types of keywords will be published soon.