What Is Keyword Research?

What Is Keyword Research?

Keyword research is a process used to identify words and phrases most appropriate to target, in order to generate brand awareness and attract a specific target audience.

Why Is Keyword Research Important?

Keyword research is important because it ensures that your target audience matches with your website.?

Researching into what keywords your target audience searches for the most and then incorporating it into your content, means that you'll be sure to reach the right people.

This leads to more of the right traffic filtering into your site and a higher conversion rate.

Keyword research is also the first step towards 'keyword clustering' which is gaining more and more traction in the SEO world.

What Are Some Other Components of Keyword Research?

1. Long Tail Keywords

Long tail keywords are very specific phrases (usually three words or more) that searchers use when they know exactly what they are looking for.

There is usually less content on the web about the niche or specific topics, therefore long tail keywords are easier to rank for, and are tailored to the right audience.

2. Keyword Difficulty

Understanding keyword difficulty is also an essential part of keyword research and relates to how hard it is to rank for a specific keyword.

Tools to Help With Keyword Research:

• 1. AnswerThePublic
• 2. LongTailPro
• 3. KWFinder
• 4. SEMrush