What is keyword research in SEO?

Keyword research is the process of identifying and analyzing the search terms that users enter into search engines when looking for products or services related to a specific business.

Keyword research is a critical component of SEO because it helps businesses understand what their target audience is searching for and what keywords they should target in their content to improve their visibility and relevance on search engine result pages (SERPs).

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The three most important pieces of information regarding keyword research in SEO are:

1. Keyword research is the process of identifying and analyzing the search terms that users enter into search engines when looking for products or services related to a specific business.
2. Keyword research is a critical component of SEO because it helps businesses understand what their target audience is searching for.
3. Keyword research helps businesses determine what keywords they should target in their content to improve their visibility and relevance on search engine result pages (SERPs).