What is keyword research? How to do keyword research?

What is keyword research? How to do keyword research?

Friends, in today's article I will talk about what is keyword research and how to do keyword research. Knowing how to do keyword research is very important if you are just starting blogging.

Many bloggers struggle to write posts. What are the best keywords for all the posts they write? They have to work hard to find it and finding good keywords for your post is very important and you must understand keyword research to find good keywords.

Then you need to understand how to do keyword research. So let's know the details.

What is keyword research?

Keyword research is a process where you can find out which keywords are most searched on Google and along with those keywords-

• Search volume
• Competition
• CPC

etc. can know about this. If you do keyword research before writing content. Then you can rank your post on your targeted keywords. Before knowing the types of keywords, you need to know what keywords are.

A keyword is a word or phrase that we use to search and try to find out about a topic. The things we search on Google are called keywords. What is the keyword? We will understand it with an example-

Example: For example, we want to know how to earn money online. Then we search by writing Make Money Online in the search bar of Google. Make Money Online is a keyword. In short, what people write and search for is called a keyword.

Why is keyword research so important?

We all know how search engine optimization has changed over the past ten years. And it is needless to say how much competition there is in this digital market.

To survive the storm of search engine optimization, you must do keyword research very well. Google search rank can be obtained only by doing keyword research and properly using that information.

Apart from this, due to the new Google search algorithm updates, it is also known that only if you create content according to what people are typing and searching, you will not get the rank anymore.

Rather, what you put the keyword for in that content and how you use it also plays a very important role.

Besides, there are many keywords that people are searching with. Apart from that, keywords that are searching less on the same topic are now very important. Thus keyword research plays a very important role in knowing what kind of keywords to use and how to use them in a specific topic.

Why is the correct use of keywords so important?

Currently, Google's algorithm has been updated in such a way that Google understands what you are using this keyword for and exactly how. Google always underestimates the benefits of website owners and the main objective of Google is whether the people who are searching are benefited by getting the right information or not.

And so now it is not only necessary to use keywords but also to use those keywords correctly. Otherwise, Sadher's ranking will never be seen again. I mention below some factors which are very helpful for ranking.

Select the topic:

Make a list of what kind of articles you want to write and what kind of topics you need articles for your blog or website. Find topics that you can easily write content about. Find your favorite topic below. Which will be easy for you.

• Parenting
• Family
• Relationships
• Weddings
• Special Occasions
• Education
• Personal Growth
• Travel
• Career
• Business
• Home
• Interior Design
• DIY
• Photography
• Fashion
• Beauty
• Food
• Fitness
• Finance
• Social media
• Jobs
• Nutrition
• Teaching
• Sports
• Kindergarten
• Education technology
• Higher education
• Special education
• Music Education
• Education blogs
• Physical education
• Science /
• chemistry
• physics
• biology
• geology
• Math
• Classical
• Design
• Art
• Entrepreneur
• Healthy
• Money
• Hotel
• Motel
• Hostel
• Airbnb
• Home exchange
• Resorts
• Skincare
• Makeup
• Hairstyles
• Body care
• Routines
• Beauty room
• Makeup table
• Eye makeup
• Foundation
• Brushes
• Hair care
• Hair extensions
• Eyelash extensions
• Natural beauty
• Organic Beauty
• Understanding cosmetics ingredients
• Brands
• Trends
• Tips/tricks
• Youth
• Cooking
• Baking
• Recipes
• Kitchen
• Tools
• Cookware
• Dinnerware
• Baby food
• Kids food
• Disney Food
• Party food

If you are regularly blogging i.e. updating articles then it is wise for now to work more on the topics that you are popular with or that are earning you money.

Think like a searcher. What would you like as a customer or visitor to the website you have? Think about what kind of keywords you would search with. Suppose you built your website on SEO. Think of yourself as a visitor.

The importance of related keywords:

These related keywords play a very important role in keyword research. If you search with a specific topic, what other words or sentences people search with that topic will also come up.

If you are having trouble finding the right keyword, you can also increase the importance of specific keywords by finding related keywords.

If you put those related keywords in your article along with the topic, then Google can easily understand what kind of article you are. What information is in your article? For example, if you search by typing "how to start blogging", then several related keywords will also appear under the Google search page.

The most interesting thing is that if you search again on Google with a keyword from these related keywords, then the related keyword of that related keyword will come under your search page. Let's say we searched again on Google with the related keyword "how to earn from the blog". Now related keywords of this keyword will also come with search results.

This way you will find more keywords related to your specific topic. But there are several content strategy tools to find them, too, which can help you pull out all the keywords at once.

Find long tail keywords or big keywords:

If you don't know the difference between keywords and long tail keywords then don't say it in the first place. Keywords are usually very short and specific. Keywords usually consist of one to three words. Long tail keywords, on the other hand, are keywords that contain that specific keyword along with several other words.

More: The Essential Guide for Top 10 SEO Experts in Bangladesh

Check whether the specific keyword is also among your long tail keywords. Because it is important to have specific keywords in long tail keywords to rank in Google. Let's think a little about "Blogging what?" And “how to start writing a blog” or “how to earn money blogging” which of these are specific keywords and

which are long tail keywords?

Do you understand what blogging is? The term is the specific keyword here, and the rest are long-tail keywords. One of which has the word blogging directly and the other has the word blog written in it if no blogging is written directly. It is also important to understand that while it is very difficult to rank on Google directly for the term blogging, it is relatively easy to rank on Google for the keywords "how to start a blog" or "how to make money blogging".

How many types of keywords?

You'll notice that we don't always search for one type of keyword. We search with different types of keywords for different needs at different times. For example - if you go to Google and search by writing "keyword research". You will come across many keyword research websites because you want to know about keyword research.

Now if you search “how to do keyword research” Google understands that you want to know something. So it will show those related websites in front.

So just as you search with different keywords in different situations or times, keywords are divided for convenience depending on the different types of keywords used by different people.

A. Intent type

Generally, keywords can be categorized as follows depending on the search intent. such as

• Marketing based keywords
• Brand based keywords
• Location based keywords
• Product based keywords
• Competition based keywords
• Customer based keywords

1. Marketing keywords

Marketing Keywords Keywords are used differently for different types of marketing, be it on a brand or on a product.

Example – WordPress hosting, Dress, Smart Phone These types of keywords refer to any product.

2. Brand based keywords

Brand-based keywords are basically about a specific company or brand.

Example – If you search for “Bluehost hosting plans”, or “Digital ocean hosting plans” it means you are searching for hosting plans from Bluehost, a digital ocean company.

Or consider "SEMrush keyword research tool" as a brand-based keyword because SEMrush is for brand keyword research.

3. Location-based keywords

Some keywords are searched depending on different locations, they are called location-based keywords.

Example – “hosting in USA”, “hosting in UK”, and “hosting in India” keywords, people want to know about hosting in different locations like USA, UK, and India, so these are all location-based keywords.

4. Product-based keywords

Surely you understand this after reading this far. Such keywords are used to target any product.

Example – Headphone, Smart Phone, Laptop, means you are searching on a product-based keyword so it is a product-based keyword.

5. Competition based keywords

Competition-based keywords are basically those keywords that different companies compete on for the same product.

For example – ”best phone under 20,000” comes in this keyword because different companies sell good phones under 20,000.

6. Customer based keywords

The search for such keywords is basically based on a specific customer of a product.

Examples – ”Best Jeans Pant For Man”, ”Best Jewelry For Woman”, and”Top 10 Baby Foods in the USA” These types of keywords are used to target specific customers.

b. The length depends on the type of keyword

We search on Google for various topics in our daily life, some search briefly and some search using long words or sentences. Those who have websites or who blog are thinking about what the common people can write and search. Also keywords can be divided depending on the length. For example –

1. Short-tail keywords

Such keywords are basically searched with small words. For example – best bike, best theme, best smartphone are short-tail keywords. They are very competitive and the search is very high.

2. Mid-tail keywords

These keywords are a little bigger than short-tail keywords. They tend to be a little less competitive and have less search volume. For example – “best bike under 2 lakh”, “best WordPress theme” in Mid-tail keywords.

3. Long-tail keywords

They tend to be much larger in size and have much less search and competition. New websites can rank well using such long-tail keywords.

For example – “best sports bike under 2 lakh in 2022”, “best seo optimized WordPress theme 2022” are long-tail keywords.

c. Types of keywords based on search

We search Google on various topics from time to time. Many keywords are available based on this search. Besides, depending on your search, keywords can be divided into two parts. For example-

1. Primary Keyword

Primary keywords are the ones we usually type and search on Google.

2. LSI Keywords

The full name of LSI is Latent Semantic Indexing. If you search on Google, the keywords that are related to the primary keyword at the bottom of the first page of the search engine are called Latent Semantic Indexing Keywords.

How to do keyword research?

Keyword research is very easy, because you will find many tools for keyword research. But there are some things you need to keep in mind when doing keyword research. This is very important to know. So let's first understand it and then let's know about some keyword research tools.

Things to keep in mind while doing keyword research

Search Volume: While doing keyword research, you must pay attention to the Search Volume of the keyword.

SEO Difficulty: SEO Difficulty means competition. While doing keyword research, it is very important to see the SEO Difficulty of that keyword as soon as you look at the volume. SEO Difficulty is between 0-1000.

You must choose low SEO difficulty keywords. Because your post will rank faster on that keyword. If your blog is new then you should always choose 0-100 SEO Difficulty keywords because the competition of that type of keyword is less and your post will rank faster.

Keyword Difficulty:- Keyword difficulty depends on the search volume and competition of a keyword. That is, keywords that have high search volume and competition cannot be accepted. Instead, you have to take any other related keywords.

CPC: CPC means Cost Per Click means how much money you will get if the Ads in your post are clicked. It is mainly applicable to those who do Google AdSense Central Blogger. You should always choose high CPC keywords.

Free keyword research tool

Google Trends: Google Trends is a very good tool here you can know about trending keywords and also what is popular in which country.

If you want to write a post on a trending topic, then you can know from Google Trends which topic is trending now and which topic is being searched more in which country. Here you can learn about Trending keywords.

Google AdWords Keyword Planner: Google Keyword Planner is a part of Google AdWords. It is a very good keyword research tool. Many bloggers use this keyword tool. It is completely free.

In Google Keyword Planner, you can know the search volume, competition and CPC of keywords because it is Google's own tool.

Here you can find out the related keywords searched in Google with your main keyword. Also, here you can know how many times a keyword is searched in which country and the competition of that keyword and the CPC of that keyword.

Google Keyword Planner You will not always get 100% accurate results Here you will know 3 types of keywords. In that case choose the keyword according to your convenience.

• Low
• Medium
• High

Ubersuggest: Ubersuggest is my favorite tool. It was founded by Neil Patel. Although now this tool is both paid and free, but its free version is very good. Here you can know all the keywords related to your main keyword along with Search Volume, CPC and You can also know the SEO Difficulty.

Features of Ubersuggest

• Here you can know different keywords related to main keywords.
• You can also know the volume, cpc and seo difficulty of the key word.
• You can know which website is ranking in Top 100 for any keyword.
• Overview of any website.
• Top pages of any website.
• Any website is ranking in any country.
• Any website post backlinks.

You can know the keyword rank of any website.

SEMrush: This is a paid and free keyword research tool. Many bloggers are using this tool. Here you can analyze any of your keywords, such as search volume, CPC, SEO difficulty of that keyword, and many keywords related to any keyword.

If you create your account here, this tool will let you use it for free for 14 days after which you will have to pay Rs.

Features of SEMrush

• You will know other keywords along with your keywords.
• You can know the search volume, CPC, and competition of keywords.
• Get an overview of any website.
• You can know the backlinks of any website or post.

Paid keyword research tool

Ahrefs: This is a very advanced tool used by many bloggers. All the old bloggers use this tool. I was using the tool myself. Here you can do keyword research in a very good way and also you can know what keywords other websites are ranking on.

Features of Ahrefs Tool

Advanced Keyword Research.

• You can know the search volume, cpc, and competition of any keyword.
• You can know the post rank of any website for any keyword and also know about the backlinks of their posts.
• You can find out which keywords the posts of other websites rank for.
• You can know about the backlink of any website post.
• Any website can know how much you are earning monthly.
• You can know which is the most popular post of any website and on which keywords that website is ranked.
• Can do traffic analysis.
• Can do site audit.
• You can track the rank.
• Content Explorer.
• SEO toolbar.
• Broken link checker.
• Website authority checker.

Keyword generator.

With this tool you can quickly rank your website and analyze your competitors and keep track of them.

SEMrush: This tool is very good, this tool is used by many bloggers and I myself also use it. It is an advance tool like Ahrefs. Here you will get many advanced features.

Features of SEMrush

• Here you can do advanced keyword research.
• Here you can do organic and advertising keyword research.
• You can know the search volume, cpc and competition of any keyword.
• You can know the post rank of any website for any keyword and also know about the backlinks of their posts.
• You can find out which keywords the posts of other websites rank for.
• You can know about the backlink of any website post.
• You can know which is the most popular post of any website and on which keywords that website is ranked.
• Can do traffic analysis.
• Can do site audit.
• You can track the rank.
• Content Explorer.
• SEO toolbar.
• Broken link checker.
• Website authority checker.
• Keyword generator.

1. Amir Husen: SEO Experts in Bangladesh