What is Keyword Geo Rank on Amazon?

Hot off the Amazon Grill???

Our Q2 2024 PPC Ad Report is here! Download your copy now

Curious about Amazon's Sponsored Brand Campaigns?

Want to master managing Flat Files like a pro?

Are you looking for updates on Amazon's upcoming events?

Our Q2 Amazon Advertising Report will help you with all of the above while providing:

• Practical advice for capitalizing on Amazon's upcoming tent pole events.
• Tools for optimizing your Amazon ad campaigns.
• Advertising strategy for Q2, 2024 and a peek at what we're focused on this quarter.

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Decoding Amazon Marketing Cloud: Understanding Customer Journeys, Behavior, Optimize Ads & Strategies

Understanding the complex interactions between campaigns and effectiveness of your ads as part of the bigger picture can make you feel lost. That’s where Amazon Marketing Cloud (AMC) comes to the rescue, particularly if you are using ADSP. In the recent episode of Rich Sellers Podcast, me and Sammy Akthar discuss how AMC can help businesses monitor customer behavior and boost ad efficacy. Although AMC access requires spending on Amazon DSP, we mention alternatives that smaller sellers can use. For a deeper understanding of how you can master customer journeys and AMC, watch the full episode below.

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Nerd Lounge ??

Amazon keyword Geo Rank - it is real!

This is one of the best podcast episodes I’ve listened to this year. Danny had Garfield Moore on the show, who keeps a low profile but is a pioneer in understanding and making effective use of geo-rank data. What is geo-rank? It’s best explained as the difference in the organic rank of a product in Amazon search results for a given keyword, depending on where the shopper is searching from. According to Garfield, it’s determined by shopping activity in that locale following searches. He asserts there are 500 or so geographic zones, so tracking keyword rank with most tools that aggregate data or take a snapshot in one geo gives you a very narrow view. As we all know, making changes based on misleading data is a no-no that we want to avoid.?

So what's the solution? Technology that can show how products in your catalog are ranking across relevant geographic zones so you can make more targeted adjustments to overall marketing efforts. Since targeting by zip code or geographic area is not yet a mature feature with sponsored ads, you have to turn to other methods like off-Amazon traffic or ADSP. I’ve asked so many people about this over the years, including Amazonians and staff at both Helium10 and Junglescout and have never got a satisfactory response from anyone. Listening to him explain it made me feel like I was not the only one with this in the back of my mind the past 4 years. We are always interested in how organic and paid traffic impact each other inside the marketplace so we’ll be giving his tool Rank Diagnostics a try and report back on what we learn.

Save The Date???

Amazon Dates to Remember

• May 3 - Deadline to submit Prime Exclusive Lightning Deals in Canada and the US
• May 17 - Deadline to submit Prime Exclusive Top Deals, Prime Exclusive Lightning Deals and Prime Exclusive Best Deals in the UK, France, Germany, Italy, Spain, Netherlands, Poland, Sweden and Belgium

Seller Sessions Live (May 11th, 2024) in London, England

Join leading Amazon sellers from across the globe at Steve Simonson’s Leadership Workshop at the Seller Sessions Live event in London on May 11th. Steve has built teams that have generated millions in revenue and will be offering crucial insights into leadership and scaling operations. We attend Seller Sessions every year and tickets for the main event are already sold out, but some remain for this workshop.This intensive, 6-hour workshop will armor you with practical strategies to effectively grow your business and assemble a top-notch team. Limited spots are still available, so don’t hesitate to reserve yours today. Should any refunds open up seats, they'll be reassigned on a first-come, first-served basis. To be placed on the waiting list or to purchase your ticket, click this link!

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Amazon Latest Feed ??

• Amazon Recommendations for FBA Enrollment. Now, when you list a new product on Amazon, keep an eye out for the Recommended badge in the Fulfillment Channel field. Pratyay A.
• Amazon policy update: sticker logos are no longer permitted, risking the loss of your Brand Registry. Update your FBA inventory with permanent logos to maintain access to tools like A+ content. Jon Elder
• A new targeting capability within Amazon’s DSP just rolled out -- Subscribe & Save Lookalike Audiences. Joe Shelerud

Amazon Trending Tidbits???

Prepare deals and FBA inventory for Prime Day 2024

With Amazon’s Prime Day fast approaching, you’ll have to ensure that there are no potential delays from logistics, weather, or customs. You can avoid such occurrences by sending your Fulfillment by Amazon (FBA) inventory to fulfillment centers by June 28. Also, don’t forget to set up your deals by May 17 and ensure that your account and products meet the necessary ratings. You can manage your promotions through the Deals dashboard and take advantage of this chance to amplify your sales. For more information on how to prepare yourself for this upcoming event, click on the link below.

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Amazon Added 5 Million Sellers Since 2018

Since 2018, Amazon has welcomed nearly 5 million new sellers, with more than 2,000 joining daily, highlighting its pivotal role as a platform for entrepreneurs globally. This significant growth, largely unseen by shoppers, is distributed across the U.S. and twenty international marketplaces, with Brazil emerging as one of the fastest-growing. While the average shopper may not notice the vast array of sellers due to the focus on top search results, the influence of these sellers is profound, particularly the top 1% who drive half of Amazon's sales volume. Despite evolving registration processes and competitive changes, the influx of sellers continues, underscoring Amazon's sustained appeal and expansive market share. For a deeper understanding into Amazon’s rapid growth and its impact, read the full story below.?

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Thank you for reading!

- Brent

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