What are the key seo/localisation factors that should be considered when entering the Australian market as a software provider?

When entering the Australian market as a software provider, it's essential to consider several key SEO and localization factors to reach your target audience effectively. Here are some factors to consider:

1. Keyword Research: Conduct thorough keyword research to identify the most relevant and commonly used keywords in the Australian market. Consider local variations and terms specific to Australia when optimizing your website and content.
2. Localize Content: Adapt your website content, including landing pages, product descriptions, blog articles, and support materials, to cater specifically to Australian users. Use Australian English spellings, grammar, and colloquialisms to resonate with the local audience.
3. Geotargeting: Implement geotargeting strategies to ensure that your website is properly targeted to the Australian market. Specify your target audience location through settings in your website's backend or by using hreflang tags to signal to search engines that your content is specifically intended for Australian users.
4. Localized Domain: Consider using a country-specific top-level domain (TLD) such as .com.au for your website. It helps establish a local presence and can improve your visibility in Australian search results.
5. Local Backlinks: Build a strong backlink profile by obtaining links from reputable Australian websites and directories. Engage in guest blogging, collaborate with local influencers, or partner with Australian businesses to gain relevant and authoritative backlinks.
6. Local Citations: Ensure that your business information, such as name, address, and phone number (NAP), is consistent and accurate across local directories, review sites, and online listings. This helps improve your local search visibility and builds trust with Australian users.
7. Mobile Optimization: Australians have high smartphone penetration, so optimizing your website for mobile devices is crucial. Ensure that your website is responsive, loads quickly, and provides a seamless mobile browsing experience.
8. Local Content Marketing: Create content that addresses the specific needs, interests, and challenges of the Australian market. Consider topics related to local industry trends, events, or regulations to establish yourself as an authority within the Australian software industry.
9. Social Media Localization: Engage with Australian users through popular social media platforms. Tailor your social media content and campaigns to resonate with the Australian audience, utilizing local holidays, events, and cultural references.
10. Localize Customer Support: Provide customer support in Australian time zones, and consider having local support agents who understand the Australian market and can effectively address customer inquiries and concerns.

Remember that localization goes beyond language translation. It involves adapting your entire online presence, user experience, and marketing strategies to align with the preferences and expectations of the Australian market. Considering these SEO and localization factors, you can improve your visibility, engage with the local audience, and establish a strong presence in the Australian software market.

In addition, interesting interview with the software localization manager