What is the key factor for a company strategy to succeed on such dynamic market nowadays?
The world has changed a lot recently and will keep on such move, there is a new competition going on.
We no longer compete with companies, our competition is against market transitions.
In the classic school of management, we were formed primarily to create businesses and make them grow, but not to transform them.
There are many new businesses to be created and many current businesses that will lose relevance in the world.
The key factor is, BE READY TO TRANSFORM YOUR BUSINESS
How a company can be ready to transform its business?
We must have implemented a kind of Ambidexterity mindset/Culture, we should look for our current business and keep it as best as possible BUT look as well to the future developing the products we are going to be selling,
Some companies are looking too much on what they are doing right now and forgetting the tomorrow, so, suddenly they are out, others are working too focused on the future and forgetting what must be done properly today, they are lost.
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