What keeps your client up at night?
WHY

What keeps your client up at night?


Understand what matters most to them 

So, what does it take to truly understand what matters most to your client base? How do you fine-tune the solutions you can offer to best suit the needs of your client? Here are some fundamental questions to consider:

  • Why are you the best solution?
  • How does your client experience his problems?
  • How does your client imagine the solution to present itself to his problems?
  • What matters to them the most?
  • What questions can you pose, and what is the correct language to communicate your solution?

An example may be found here: https://www.marcuscoaching.com/references/


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