What Kanye, Hashtags, #TO2015 Can Teach Us About Marketing
Social media and sporting events are like peas and carrots –
they work well together.
But what happens when the peas are not prepared properly? You get the 2015 Pan Am Games social strategy.
From the lack of simplicity of hastags to the lack of athlete spotlight to Kanye West hijacking the Pan Am Games itself. The social strategy to create brand awareness was disoriented and lacked brand message control from outside influences....
https://www.genesisxd.com/blog/2015/8/6/what-kanye-hashtags-to2015-can-teach-us-about-marketing