What Jude Bellingham can teach you about your employer brand ??

• Finding inspiration for your employer branding content ??
• The only recruitment marketing benchmarks you need for 2025 ??
• What's the long-term gain from investing in your employer's brand ??

What percentage of Gen Z and Millennials prefer to learn about a company through video content? (Take a scroll to find out at the end.)

It’s no secret that employer branding is the new kid on the block. Traditionally, we’ve? dwelled in the shadow of the commercial brand — but that doesn’t mean we shouldn’t hold ourselves to the same standards as our consumer cousins.?

We both fix problems. We use insights to a chart a course, and get our creative to take us to our destination in the most interesting and memorable fashion. We operate on mostly the same platform. Where they track sales, we track clicks and hires.

We’re not so different after all.

It’s therefore essential to not count consumer out when looking for inspiration. Sure, it would be tricky to get Jude Bellingham in an EB video, but that doesn’t mean we can’t learn from last year's 阿迪达斯 ad. Well-timed, well-toned and well-received.?

At Wiser, we ignore the ordinary every day, and that means looking for inspiration in extraordinary places.?

Here’s some work that’s caught the eyes of our purple people recently.

What can we learn from these and how can we apply it to our world and our work?

Smart but simple, Monzo Bank shows their awareness of how LinkedIn is used and leverages their ‘new role’ feature to comically but creatively announce a new partnership.

Cadbury’s latest ad shows the power of human stories in employer branding. Themes of love, family, and small acts of kindness create a genuine connection. It serves as a crucial reminder: the more human your content, the more it resonates.

Extantia's brilliant use of multimedia with limited photography and footage proves that less can still be more. A great source of inspiration for similar challenges in campaigns.

Our award-winning Campaigns Team has put together the recruitment marketing benchmarks for 2025 so you can see how your social media, campaigns, and advocacy compare against the best.

Start your year strong and prepared.

Have you ever had a job you loved? Or one you couldn’t wait to leave? Think about how you described it to your friends. That’s employer branding in action.

It’s more than just perks and paychecks. It’s the story you tell, the culture you shape, and the legacy you leave behind.

Creative Strategist Tom Gonzalez-Carvajal explains why investing in your employer brand means you won’t need to advertise vacancies – you’ll be the advert.

How did you do with our world of work question? The answer is...

80%. So if you’re not prioritising video, you’re missing out on a huge opportunity to connect with the next generation of talent.