What Jewelers Can Learn From the Big Fish of Digital Marketing
Todd Hartley
#1 Bestseller, Helped Sales & Marketing Teams Win Over $6B in Revenue Last Year! Tony Robbins Business Mastery Keynote Speaker, Advisor, White House President’s Cancer Panel
In July of 2016, Mark Zuckerberg made a big announcement about Facebook’s move towards becoming a video-first platform.
Since then, he’s only echoed his intentions with Facebook’s platform moving forward:
“I see video as a megatrend, and that’s why I’m going to keep putting video first across all our platforms.” - Mark Zuckerberg, CEO Facebook
As online giants like Facebook, YouTube, and Twitter develop video-first experiences on their platforms, marketers need to be paying attention to the “big fish” and find a way to jump along for the ride.
How can your business follow in the footsteps of the big fish in the digital marketing industry?
And I’m not just talking about marketers exclusively working for the big brand name jewelers. Any business owner who is trying to get customers through the door needs to be paying attention, and asking themselves one big question:
What does The Big Zuck know about his 1.8 billion users (which is also your customer base) that motivated him to move in this direction? And what can jewelers learn from these giants of the digital industry as they push all of their chips in on video?
Click here to read my full article on the Huffington Post.