What if?

Canada's Restaurant Guy, Jay Ashton

Wake up restaurants, this one might be your new competition...

So, what if 7-Eleven decided to shake things up in the grub game? Picture this, a cookbook that's all about leveling up those midnight munchies into something you'd actually brag about cooking. We're not just throwing a fancy name on a hot dog, it's about remixing those quick snacks into straight-up culinary art.

Imagine flipping through this bad boy and every recipe's got a little tale a Story, like, why is the Big Gulp paired with a burrito? Spoiler, It's in there. And as you're checking out these funky, hand-drawn pics of the aisles you stumbled through last weekend, you hit a QR code that blasts you into a cooking tutorial.

Suddenly, you're not just nuking nachos, you're crafting cuisine.

Let's say the whole restaurant scene gets in on the action. They start slinging cookbooks that are part recipe, part travelogue, and all about their place's soul. Each dish is a track on a flavour album on Spotify (YES You Need to do this!), dropping beats of spicy, savory, and sweet each month. NO Cost!!! Brilliant!

Now roll with this, you're in your kitchen trying to recreate that killer ceviche from your beach vacay, and there's a podcast humming in the background, dishing out the deets on that very recipe. You're no longer just cooking, you're time-traveling. GREAT SCOTT!

Tech-wise, it gets wild. Picture a cookbook that leaps off the page with Augmented Reality, that ceviche practically swims on your countertop. And when you throw your own spin on things, maybe swap lime for lemon, and it’s a hit? You shoot them your version and boom – you're in the next drop of the book.

And it's not just food, it's the full-on mood. You've got playlists that bring the restaurant's ambiance straight to your digs, or live Insta or TikTok sessions with chefs getting real about why peanut butter belongs on a burger.

Basically, it's about more than just eating. It's a whole brand-building fiesta, a hype machine, and it's stitching us all together one bite at a time. Every flip, stir, and taste is like adding another thread to the community tapestry. And when it's all said and done, those flavours and the tales behind them? They're what linger way more than just another late-night snack.

BTW - 7/11 NEEDS A PODCAST like EVERY RESTAURANT!!!