What I've Been Learning and What YOU are Missing on #10tips10days

It's almost a wrap for the annual challenge in which LinkedIn members share 10 tips in 10 days.

Reflecting on Last Year's Challenge

I participated in 2018 and posted videos and text posts focusing on facilitation tips. Here is the re-cap. 

• #10Tips10Days for 2018 - Facilitation Tips by Anne Thornley-Brown MBA

Last year's challenge gave me a chance to experiment with videos. I was still a newbie and I had a LOT to learn and the challenge encouraged me to experiment.

The Results: Honestly, it did not bring me any business or any of the results that some participants in the challenge have reported. As we say in Jamaica "Puss and dawg (dog) noh ave de same luck."

Still, I am not a quitter so I decided to try again this year. 

10 Tips in 10 Days 2019 Challenge - My Approach

This year I decided to experiment and try a completely different approach. I have been generating LinkedIn Publisher posts that are deep dives into each tip. In theory, Publisher posts should be effective as it's evergreen content that is easy to find from our profiles.

This experiment has given me a chance to once again see if there have been any improvements in the effectiveness and organic reach of the posts on LinkedIn's blogging platform.  

The Result: Organic reach of Publisher posts is still poor and, even if members comment on and like the status updates that are generated, they rarely click through to read the posts. 

For 2019, I have used my editorial calendar to generate 10 tips.

My Editorial Calendar

Since I am not a one-trick pony, in May 2019, I started using LinkedIn to showcase more than one area of pursuit. I am already beginning to see results from my TV and Film posts. 

On Monday, I will be making a slight modification to where I post specific content so that, in my attempt to diversify, it doesn't look like I am all over the place. Here is the planned line-up:

Executive Oasis International Company Page

• Monday: Team Building Tips
• Thursday: Team Buiding Pitfalls
• Friday: Team Building Destinations

My Main Profile

• Tuesday: Connecting the Dots: Stock market and economic trends
• Wednesday: Innovation...Inspiration: Eye-popping results of team innovation
• Saturday: Sizzling Hot Topics: Primarily barriers to team effectiveness. 
• Sunday: Sunday Inspiration

Intermittent: Screenwriting Tips and Projects

Anne Thornley-Brown, Actress

Intermittent: Acting tips and TV and Film Content

My Stats:

At present, I have:

•  10,318 Direct Connections
• 11,903 Followers

Let's see if the challenge contributes to my growth

2019 10 Tips 10 Days Challenge

Here are my 10 tips broken down by category.

Views are views of the LinkedIn Publisher articles (aka Pulse). Likes and comments are for the status updates:

TV and Film

• Pursuing Your Passions: Beginning a Career as a Screenwriter 246 Likes 48 Comments 323 Views 
• Pursuing your Passions: How to Become an Actor 45 Likes 15 Comments 92 Publisher Views Acting Page: 76 Likes 25 Comments 998 Views
• From the School of Hard Knocks: Lessons in Persistence and Success from Lord Julian Fellowes New

Team Building #teambuilding

• Team Building Tips: 9 Tips to Benefit from Executive Retreats in the Midst of Turbulence New
• Team Building Destinations: Selecting the right destination for executive retreats? 185 Likes 39 Comments 190 Publisher Views Company Page: 46 Likes 379 Views
• Team Building Tips: What to do when you feel your team is about to fail. 143 Likes 33 Comments 129 Publisher Views
• Team Building Pitfalls: 10 DEADLY Team Building Sins to Derail Team Building 41 Likes 31 Comments 66 Publisher Views

Innovation #innovation

• Innovation...Inspiration: Fostering team innovation 76 Likes 33 Comments 33 Publisher Views

Stock Market and Economic Trends

• Connecting the Dots: Why it's Important for Executives to Keep Abreast of Economic Trends 79 Likes 32 Comments 58 Publisher Views

Sunday Inspiration

• Recovery: Bouncing Back When Life Goes Horribly Wrong 270 Likes 46 Comments  277 Publisher Views