What it’s like when the big PropTech boys start copying you

A few weeks ago, we were planning on offering our Dynamic REveo Showing app as a preferred vendor for COMPASS when we started to sense something was wrong.

On paper everything looked fine.

This recognition from COMPASS (15,000+ Agents) was not just a great early customer win for us, but also great recognition and verification for our product’s timeliness and innovation, when combined with our earlier deal with MoxiWorks (which represents 80 Real Estate PropTech Apps and has sold to over 350,000 Agents world wide via their 260+ Real Estate brokerage clients).

As we were working our operational details and white labeling specifics we find out that COMPASS is preparing their own version, at least, “something similar”.

A few days ago, COMPASS announces Livestream Open House. This was confirmed by their chief executive earlier this week.

This clearly starts competing with a part of the offering that we were about to make available to their agents. Even the wording appeared to be word-for-word what we had used a few years back when we started disrupting the Open Houses with REveo Livestream Open House. Read about it at that time in this Inman article.

As a result, we decided not to pursue the preferred vendor opportunity. It became clear that COMPASS was looking to gain competitive intelligence on us. Asking us for visibility on our differentiated features and so forth (although many are not part of our public offering yet…).

Well, I decided to make it easier on them.

We are in a space that still needs a lot of education in my opinion. Many non-tech-forward brokerages, who don’t have the gigantic financial backing that COMPASS benefits from to create their own tech, are still trying to figure out which virtual Real Estate showing solutions are out there.

COVID-19 has certainly accelerated the need to make Real Estate showing safe in new ways. Yet, the Real Estate industry as a whole has yet to discover custom built Real Estate showing solutions that meet the needs of their clients to close on a Real Estate property. And nothing else.

I hope this article is helpful to those Real Estate power players who look to service their clients in a disruptive way that gets them more closings, faster, while sourcing new client leads in a powerful new way.

What makes REveo Dynamic Showing app different?

Virtual showing is in high demand in Real Estate because it has become much more complicated to show a Real Estate listing otherwise.

To keep it simple, I regrouped most of the legacy virtual showing solutions here, and the new entrants, such as COMPASS, to help facilitate competitive comparisons:

I apologize as some of these unique differentiating points may not be obvious right off the bat. Let me explain each of them one by one.

Dynamic Agent Showing

Unlike alternative virtual showing apps, we know from our usage data in 100+ countries that REveo is dynamically an “out of the box” solution. We see that any agent, even without training, connects clients in just seconds. It’s intuitive. There is no login, no passwords, no accounts to create. We made it easy from day one and built REveo with Real Estate power players from the onset on instagram.

Dynamic Client Viewing

Clients don’t need to download any app. From any screen in their lifestyle, they connect to the agent’s REveo Dynamic Showing experience.

Custom Real Estate

Unlike one-size-fits-all enterprise collaboration solutions, such as zoom or Google meet, or what COMPASS rolled out a few days ago, we offer a dynamic showing experience that is customized to the Real Estate transaction. Everything we designed was built to accelerate Real Estate closings. Connect more Real Estate clients in the fraction of the usual time and cost. Convert them to closing much faster and at a much higher rate.

Listing Geolocation

When an agent uses our REveo app from a Real Estate listing to connect a client, at the tap of a button, our REveo AI automatically populates the physical address of that listing and relays it in real-time, dynamically, to the client joining the REveo Dynamic Showing in a single click.

Agent Personal Branding

Real Estate power players know that their person brand is key to develop and contribute to their success. Every client touch point should have that personal brand interaction. REveo delivers on that with personal agent branding being displayed to clients at all times. On a live or on-demand REveo Dynamic Showing.

Brokerage Branding

Real Estate power players, such as Kofi Nartey who recently joined our REveo Board of Directors after rolling out our REveo PRO Dynamic Showing experience to his team, want their own brokerage brand to be beautifully showcased in their client experience. REveo does that for them.

Here is some of Kofi's in-app SOCIETY Real Estate + Development branding:

Clients can see the SOCIETY branding as they view Kofi’s Dynamic Showing from any screen in their lifestyle, too. You create an end-to-end brokerage branded experience.

Dynamic Client Privacy

Invading client privacy is a big no no. Not just in Real Estate. Everyone has most likely heard about Facebook massive privacy gaps, and same thing for most social networks that make money by capturing our personally identifiable data (name and other info). REveo fully respects Real Estate clients privacy. Clients connect in a single click to a Dynamic Showing Experience in full visual and data privacy. We do not request nor capture any of the client’s personal data and do not use their camera to broadcast their video stream (we had this stream on originally but early on Real Estate power players and their clients asked us to respect that privacy, so clients could buy homes they see on REveo from their pool lounge. We do it. And we keep it super simple. It’s like that by default).

Dynamic Family Showing

With the same simplicity as the core 1-on-1 REveo Dynamic Showing experience, we connect all family members from any screen in their lifestyle to the agent’s REveo showing. No tech. No app for any of the family members.

Client Live + On-Demand

Dynamic REveo showings allow agents to interact with their clients, their families, or any Real Estate closing stakeholder either in real-time aka LIVE or anytime at the stakeholder convenience, ON-DEMAND. Think Netflix for the latter. We do both in the most simple and intuitive way. And there are no ads cluttering the client experience…

Dynamic Client Connect

Imagine there are no more digital borders. You can connect clients to a REveo Dynamic Showing in a matter of seconds via any digital channel. By text, by email, via any social media feed or messaging app. Boom. We do that. We do it live and on-demand, too. You connect clients in the way they want. That’s it.

Dynamic Client Lead Generation

One thing that came up very early on when we designed the REveo Dynamic Showing app was that it was extremely cumbersome or impossible to generate qualified Real Estate clients leads from long form media such as a video. When you post a video on a social network for example, the social network uses it to overlay ads or clutter the experience around it with ads to make money. An on-demand REveo Dynamic Showing of any duration (some agents post REveo on-demand of over 1 hour on all social networks) becomes a dynamic client lead generation tool. Clients simply “click-to-call” or “click-to-email” you directly from replaying a REveo Dynamic Showing from any digital channel. Meaning, all digital channels become client lead generation opportunities for you now. You get new clients in the fraction of the time and cost as in the past.

Dynamic HD & HF

This is more technical. REveo AI engine dynamically calculates and adapts to the technological context between the agent and his clients to ensure a world-class quality of our experience. All the things you can see and hear are optimized in real-time. I encourage you to compare this for yourself.

Dynamic Magic Storage

When you look to store a REveo Dynamic Showing for any of your clients to replay it on-demand, you don’t even need to look. We make the REveo showings of any duration available for replay in a simple way. No memory space is actually used on your smartphone. You don’t loose the pictures of your family that you took over the weekend because you try to store a 1 hour video on your phone to share it, somehow, with a client. Good luck with that! When you share REveo live or on-demand, magically, no storage nor memory spaces are used on your phone.

Dynamic On-Demand Sharing

We make sharing dynamic. You don’t get stuck. You stay productive and focused on closing deals. You share a REveo Dynamic Showing of any duration on any digital channel. There are none of the traditional sharing limitations that you can experience with video for example. You share by text, by email, on any social network a Dynamic virtual showing of any duration.

There is much more we don’t share publicly yet on our REveo product roadmap. We are currently piloting many other differentiating experiences with our VIP REveo PRO customers.

I just wanted to share some of the things that still make us unique to help educate the Real Estate power players, or aspiring, who are looking to understand how they can benefit from the future of Real Estate showing today.

So… All that to answer that one question.

It does feel like it doesn’t matter how big you are. What matters is how fast you can adapt to meeting true clients’ needs.

A bon entendeur, salut!

WRITTEN BY Arsène Lavaux, Founder & CEO at REveo

REveo Dynamic Real Estate Showing

Dynamic, safe and easy RE showing