What it's all about-
I started my Company in the middle of 2016. It didn't take long to notice that my cohorts in the janitorial industry were thinking upside down. Competing solely on price, and investing almost no energy into their workforce, they were whirling around in a vicious death spiral of rapidly turning over Customers and employees. The cycle looks like this:
- Company has poor talent selection and invests minimal resources in development.
- Company experiences rapid-fire turnover and justifies paying janitor minimum wage since janitor won't stick around anyways, reinforcing more rapid-fire turnover.
- Company orients itself as a low level commodity, inadvertently encouraging Consumer to purchase services at the lowest price possible. With skin-tight margins, Company must focus more on selling than servicing in order to keep cash flowing.
- Obsessively focused on selling, Company views Customer as a mere transaction. Customers become embittered and seek replacement.
- Company moves from one unhappy group of Customers and employees to the next.
Seeing this story unfolding time and time again, the direction was clear. We decided we’d simply do the opposite. It looks like this:
- We'd take our time in the selection process, look for responsible and accountable individuals, then train the hell out of them.
- We'd pay well and hold the people being paid to higher standards. To do this, we'd provide meaningful financial incentives based on good performance and duration of employment.
- We'd focus on providing a consistent and predictable service to a select number of premium Clients who have well defined budgets, a clear vision of what they're looking for, and a predilection for low-turnover.
- We'd limit our growth based on our capacity to attract enough of the right talent, keeping our Client's success at the forefront of our minds, staying closely aligned with their vision.
THAT'S IT! That's our philosophy put into action. Summed up - A commitment to people at the highest level! And since Customers and employees are both comprised of real people with real needs, feeding both what they need to survive and thrive solidifies our value for all parties involved.
So what are we offering you?
If you're stuck in a less-than-ideal situation with a Janitorial vendor who refuses to push beyond mediocrity, then consider our offer for you- An elevated B2B partnership experience that will provide you with solutions to the problems you face which eat at YOUR peace of mind. We look out for your best interests and we feel that sets us so far apart from our ‘competition’ that for the few who want something more, we are truly your only choice.
Rami Paulus, President, Midwestern Janitorial
Senior Client Experience Manager @ SSDM | Senior Living Marketing Expert | Driving Client Growth
4 年Fantastic article! I wish more businesses would adopt the same philosophy. It seems like common sense unfortunately it isn't common practice. I love the way you conduct your business and admire the quality you put into your craft.
Great article! What I see in your story is a focus on value (and values) to all involved in the process. Bravo!