What the iOS 14 Update Means for Ads

A big change is happening in the online eco-system today..

Today when you log on to your FB, Instagram, TikTok, Pinterest, Snapchat, or, well, any other app on an iPhone with the new iOS 14.5, you’ll receive a prompt that asks if that app can track you. 

By allowing that, you're giving that app the ability to help businesses serve you ads tailored to you. Either way, you will STILL be served. But by allowing it, you'll see ads for things you're more interested in. If you don't, then your feed is likely to be filled with things that are most probably not going to be of interest to you (ads from butchers if you’re vegan, possibly even ads about where to get batteries in New Jersey - assuming you live in Dubai and aren’t interested in buying batteries in New Jersey of course) 

By not allowing tracking, you make marketing and sales for companies more difficult, more expensive, and likely will lead to many small businesses closing shop due to the increase in expense in advertising to less effective pools of people.

If you've seen docs like, "The Social Dilemma" or are concerned about things like, "Cambridge Analytica" at face value, asking someone if they want to be tracked or not is a borderline rhetorical question.. But I invite you to understand that a lot of what you've come to know is not true, and the agenda behind these things has a lot more effect on hurting the small businesses than it does the big players.

This is a massive change that Apple is forcing on everyone, and frankly not educating the public about what this will mean is asinine. If you're going to give someone the choice to make a decision, make sure you're giving them the required knowledge to make an informed one.