What Is International Link Building and when should you use it?

As a business owner, it is only natural that you want your business to grow, reach its full potential, and become the best in your industry. Getting there, however, is easier said than done. Hard work crafting your business's services or products, and years of dedication to improving customer service will be required to achieve your goals. Then, with the help of bespoke SEO campaigns tailored to your business, you can rise in the ranks of Google, boost your traffic and conversions, and become a trusted expert within your industry.

However, what happens when you reach your initial goals? Do you stop growing? Do you stay stagnant and idle, waiting for your competitors to swoop in a take the top spot? Or do you continue to expand and grow, and become the leading business not just in your own country but across the world? We don't need to tell you the answer.

The only question is, how can you go on to turn this into a reality? The answer lies in international link building.

What is international link building?

International or multilingual link building is similar to your average link building campaign that you likely have used if you have sought out SEO help. You will build up high-quality links back to your website from relevant 3rd party sites, offering great content in return for a link. Great content that is engaging, trustworthy, and unique will help boost your visibility, gain more click-through rates, and climb the SERPs. The difference is that rather than a blogger outreach team selecting high domain authority US or UK sites, they will build relationships with the international websites, whether this is a German, Spanish, or French website, depending on where you want to expand to.

The content is then translated into the appropriate language. However, when you partner with experts, like our team at Click Intelligence, you won't just receive a translated copy of your existing content in English. You can publish fresh, unique, and compelling articles that will resonate with your audience wherever they are located around the world!

Why should you use it?

When businesses have found success in their own counties, but don't want to risk competition taking over, international link building is the way forward. Targeting customers around the world gives you an opportunity to become the next big thing.

When should you use it?

Although the benefits of international link building are far and wide, it is important to know exactly when you should implement such a campaign. You should only aim to do when:

·        You have a product or service that is relevant

Before you launch your business services or products into another country, you must ensure that you are relevant. If, after conducting research, you discover there is already an established and competitive industry, offering exactly what you do, you will find it difficult to cut through the noise and attract customers.

On the other end of the scale, you might discover that there isn't a business in that country offering services or products like yours. However, don't jump the gun. There might be a reason for this. What you are offering might not be needed. For example, if you are selling air conditioners, a country like Iceland doesn't necessarily need such a product due to the colder climate, whereas Italy or Australia would.

Getting the right balance here is key, which is why research is so important to conduct before embarking on international link building.

·        You have understood your international customers

Carrying out the above research is a start, but you need to take it one step further before you start a campaign. You need to be sure that you completely understand your international customers, just as much as your current ones. Learning what their needs are will increase the trust they have in your business, as you can easily explain why and how your products or services can help them meet those needs.

·        You have the appropriate website ready

Without an appropriate website, the click-through rates you gain might result in bounce rates instead, when the customers can't read what you are offering. Although English is one of the most commonly spoken languages, providing your website in your targeted consumers' native language will make communication easier and minimise the number of bounce rates you experience. Your website translation needs to be accurate, but remember, as you start to add more pages for different countries, all the URLs need to be unique.