What Is Intent Data; And How Can I Gather it?

You’ve seen many articles published on intent data. In the LinkedIn article Power Up Sales Leads with Intent Data, Justin Withers of Discover.org defines intent data as “online-behavior based activity across the internet that links buyers to accounts to a solution, idea or related topic” 

However, what if you could physically track that prospect or customer when they go to an open house, a community event or visit a competitor’s physical location, well you can get all that intent data. Do you think you could power up your sales?

Studies show that 96% of your web traffic is anonymous.

What if:

1.  Identify in-market consumers for your products and services
2. Increase conversation rates up to 10%
3. Shrink your sales cycle

Below are 6 steps to convert Anonymous Website Visitors into customers

Step 1: Consumers Engage with your website or a physical location

Step 2: We capture the IP Address and URL of the visitors through pixels.

Step 3: Qualifying Rules are set for Reverse Append

Step 4: Identified visitors are segmented and scored to segment highest value prospects.

Step 5: Send personalized messaging on channel including:

• Facebook and Instagram
• Display Ad
• Email
• Direct Mail

Step 6: Measure performance at the individual Customer Level.

There is no more effective way to power up your sales.

If you are a real estate agent, mover, banker or haul junk; we will be having a 20 minute FREE webinar on April 9th that will teach you how powerful intent data can be!

Click Here to Register

I’m Mike Larkin and I have been in the marketing and direct mail industry for 40+ years. During my career, I have seen many changes. When I started in 1978 fax machines and voice mail where the new technology of the day. 

I continue to look for new technology to give my clients that edge in building their business. Blending digital technology with the printed word has been my edge. I would love to help you in developing a campaign by

SPENDING EFFICIENTLY OPTIMIZE EFFECTIVELY GROW EXPONENTIALLY 

You can book your GROWING EXPONENTIALLY STRATEGY SESSION HERE

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Mike Larkin

Leveraging Print with Technology-International Printing - Building businesses with Retention and Referral campaigns

Published ? 2d

18 articles

Does this downturn feel like 2008 all over again or something different? Now is not the time to sit back! Take time to re-evaluate and look at your marketing strategies going forward. Hit the ground running when this blows over.

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