What Is Intelligent Content? Why Should You Consider It?

The amount of content generated every day is increasing exponentially. It is a business asset that speaks the brand volume and helps an organization to take its product to the customer in a compelling way. It is not about the pro tips you use for creating a piece of content; it is now going to be about how intelligently you create your content.

So, how to take an intelligent approach to content management? Keep reading to understand what intelligent content is and how it can be beneficial for your organization.

What Is Intelligent Content?

When a content infuses human capability and technology, intelligent content is born. It is rich in structure and semantics, format-free, and makes the content searchable, reusable, adaptable, and reconfigurable is called Intelligent Content. It reflects the kind of content strategy you have put in for content marketing.

It can be instrumental for an organization's content/digital marketers as it serves as an essential business asset and sets best practices for content marketing. Intelligent content should not be confused with content marketing. Content marketing involves creation of valuable and relevant content, whereas intelligent content is an essential element of content marketing that involves intelligent management of content.

Why Is It important?

Creating a strong brand presence is one of the crucial strategies of any organization - Content is the King here. The content marketers understand the audience they are targeting, and this is where intelligent content comes into the picture wherein you need to align with their thoughts and ideas with facts and research points. To be precise, it is all about creating an exceptional user experience through a piece of write up.

Another great way to reach the audience is to have content that is semantically organized. Semantics is an important component of content as it relates to the words and the logic. The content needs to be structured in way that it reflects the essence of the topic.

Now Google is getting smarter by improving its search accuracy with semantic search. It tries to identify a query's intent through the words' contextual meaning and pulls out relevant content that matches the intent. So, create meaningful metadata and semantic categories and use it in a consistent way to make it easily searchable for customers and to meet your marketing goals. So, it is time to rethink your content strategies for better reach.

Leverage Intelligent Content Solutions

As artificial intelligence is taking leaps and bounds, organizations have started taking a new approach towards their content strategy to make the content available for multiple users, in various formats and through multiple channels. Companies are looking forward to content marketing technologies that utilize machine learning to support and manage content intelligently.

Few of the content marketing technologies that can be leveraged to deliver intelligent content are as mentioned below:

1) Marketing automation tools: Helps in creating and providing the right narratives and content to the targeted audience. It can be beneficial for businesses that complies the following points:

·        Having a marketing team comprising of less than five people who do core digital marketing.

·        If you have identified a marketing channel that works best.

Based on your needs, you can choose from the automation tools like Email Marketing Automation, Social Media Automation, Customer Journey Automation, and a few more to name, to optimize the marketing programs.

2) Authoring tools: As the online content is evolving, the authoring tools can play an important role in managing and organizing the content in a structured format with metadata that makes it easily searchable. It can help develop engaging content and, above all, ensure that the content fits the purpose.

3) Content Analytics: It is necessary to leverage the analytics tools to understand how the content created is engaging with the audience. Following up with these tools gives a clear idea of how well the content performs and offers the flexibility to experiment with new content strategies to drive audience attention to the brand.

The organizations can leverage many more tools and techniques, however, those mentioned above are the core technologies an organization can investigate. Technology alone cannot make your content intelligent; it all relies on the strategies you work out for better content marketing.

As every company is in the race of automation, it is time for them to automate marketing activities. It can change the outlook of marketing and take it to newer dimensions with novel strategic methods.