What Is An Integrated OmniChannel Marketing Calendar?

Most social, digital and traditional media campaigns are orchestrated via a storm of spreadsheets, sticky notes and CRM management platforms.?

The result is an ugly muddle with strategies, tactics, communication points, media focus and outcomes bouncing back and forth like a pickle ball. Not to mention fake timelines for executive briefings and “get ‘er done” workarounds. What’s missing in the chaos is an executive view of the marketing plan--something that envisions the longer-term build toward YOY brand value.

There needs to be a fix in strategy and a nudge in activation.

Let’s start with activation.

Integrated marketing calendars , first originated by Annum , remove the confusion, anxiety and misplaced expectations in today’s splintered, multi-channel communication environment.

Modern omnichannel communications strategies recognize that people need to see you in five different places before they are even aware that you exist. (Source: Edelman Trust Baronmeter.) Some people say seven places. Some even say eleven. What's clear is that the one-hit wonder days of buzzy viral campaigns and Red Bull-style Big Events are over (or just a piece in the larger communications puzzle). Those moments dissolve in the feed.

Fact is, people want to see you everywhere, all the time.

Yes, and. Repeated studies over the last five years have shown that marketers who use more channels to direct their messaging enjoy superior results. If your sales channel is online, marketers using 3 or more channels in a campaign?earn a 494% higher order rate than those using a single-channel campaign.

And multi-channel communications is not reserved just for new product launches. It matters for anyone who wants to remain relevant and coherent in today’s multichannel business environment. It’s game stakes.

Most marketers (84%) know this. Google it.

Stay organized, stay on strategy.

What helps you keep track of all this multichannel content and engagement is not a pile of spreadsheets stuck to your wall with a dose of magical thinking, but an optimized integrated marketing calendar.

Marketing in today’s three dimensional web.3 world means you must smash your silos so that:

1.???? All channels need to work together to reinforce latency

2.???? Strategies need to be highly specific to consumer personas, and

3.???? Content needs to be tailored across social, digital and traditional platforms

Annum works in tandem with tools like AirTable, Monday, HubSpot even spreadsheets. However, remember that integrated marketing calendars like Annum are front end—the integrated view that shows what your customer is experiencing.

Transactions keep us in business. Long-term relationships build brand value YOY.

This might sound preachy but it's the best part. While content creation must fit platform criteria, you need a functioning brand narrative in place so that brand value is exercised in every engagement. You need immediate transactions to stay in business, but we also need to build longer term trusting relationships that build value year over year. That’s brand value.?Brand value is the grit that pays shareholders.

Integrated OmniChannel Marketing Calendars help executives unpack the invisible work of marketing.

Tasks still need to be executed, meet deadlines and hit eyeballs. An?omnichannel integrated marketing calendar brings tactics, channels, and content into a single unified view, so cross-functional teams can collaboratively orchestrate the omnichannel customer experience. They sync with project management tools to automatically aggregate tactics, while keeping everything focused and up to date. Ping angel choir SFX.

Consistent, intentional marketing communications are more successful when executives smash silos so they not only share out the daily cross-functional consumer engagement tasks, but also see how higher order strategic objectives are taking place.

Strategy and execution always run hand in hand. Integrated marketing calendars ensure that content and strategy are cohesive and infused into every part of the organization.

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