WHAT INFLUENCES E-COMMERCE SALES AND HOW CAN THEY BE IMPROVED?

Online shopping is becoming more and more relevant, but data* shows that a large number of shoppers - 70.19% - cancel their shopping cart without placing an order. It's important to be aware of the factors that affect it and how companies can address it so that revenue doesn't fall.

One of the main reasons is too high additional costs. Any such additional costs for the selected products will contribute to the refusal of buyers to place a particular order. Not always buyers are informed in a timely manner about possible additional costs that appear only at the last stage of placing an order - in the payment section. That's 47% of buyers who will cancel their order for this reason.

About 25% of buyers will refuse to place an order if it is necessary to register in a particular online store. Such additional actions seem cumbersome to the buyer and extend the time for placing an order, thus forcing him to reconsider and abandon it altogether. The ability to place an order as a guest is a great way to deal with this problem by reducing the number of canceled orders.

It should be remembered that when shopping online, it is important for the buyer that it is quick and convenient. And in terms of speed, 24% of buyers will not place an order if the delivery time is too long. Larger e-commerce companies should think about building additional warehouses in places where there is the greatest demand for products, in order to be able to ensure that products get to the door of the buyer's house as quickly as possible.

These are some of the factors that influence successful ordering by reducing the number of abandoned shopping carts. E-commerce companies need to be prepared for change to improve their customers' shopping experience, thus increasing sales results.