What is Influencer Marketing? Types of Influencers and Forms of Influencer Marketing

With numerous people scrolling Instagram, TikTok, and YouTube shorts day and night, influencer marketing has grown exponentially in recent years. Influencer marketing is a social media marketing strategy that promotes a brand or business through renowned influencers. Now, you must be wondering who influencers are. Well, an influencer is an individual who has an extensive list of followers and better engagement and who can impact people's behaviours and opinions on market products and purchases.

This article provides a complete overview of the types of influencers and influencer marketing strategies to help you understand the subject more clearly.

Types of Influencers

Mega influencers

Mega influencers are also known as celebrity influencers since they have over 1 million followers. The mega influencer title is often given to famous actors, musicians, and sportsmen. However, they are not particularly influencers, but due to their plenty of followers and highest engagement rates, businesses approach them to promote their products. Also, you require a reasonable budget in order to promote your product through mega influencers.?

Macro influencers

A macro influencer is a prominent figure on social media with 100k to 1M followers. They are the content creators and are experts in their field. Moreover, they have a great reputation as they are known for creating exceptional content.

Macro-influencers provide a more focused approach than superstars because their followers typically have similar interests. Working with macro-influencers can give your company a broad audience, but depending on your budget, it might still be somewhat expensive.

Micro-influencers

Micro-influencers have a medium-sized following on social media because they are still struggling to expand their reach. They're like experts in a specific area, and their followers trust their opinions. Because they have a smaller audience, their followers are more likely to interact with their posts. Unlike mega and macro influencers, this makes them more affordable for businesses to work with.?

Nano influencers

Despite their shrunk number of followers (1000-10k), nano influencers build a strong connection with their family-like followers. They have higher engagement rates as they post genuine content and honest experiences. Therefore, nano influencers tend to greatly influence their followers and can be excellent partners for businesses that want to target a particular group of people or community.?

Influencer Marketing Strategies

Digital marketing dynamics have evolved to the extent that if your business or brand does not emerge in any influencer's feed, you are unlikely to get audiences' attention. Here are some of the strategies through which influencer marketing gets attention:

Discount codes: You might have encountered many influencers who offer unique discount codes on products. This form of influencer marketing increases sales and assists influencers in earning a commission.?

Sponsored content: Sponsored content includes product reviews, tutorials, and unboxing videos. In sponsored content, influencers usually showcase your product and compel the audience in a unique way to buy your product.?

Contest and Giveaways: You collaborate with influencers to create exclusive contests and giveaways.

Social media mentions: Social media mentions typically include shoutouts and story mentions. Influencers mention your brand in Snapchat or Instagram stories.

Brand Ambassadorship: This is a long-term partnership through which influencers become brand ambassadors and represent your brand consistently.

Events and appearances: Influencers attend your events or appear in your marketing materials.

Overall

Influencer marketing is a powerful marketing strategy that can bring your brand and products into the limelight. All you need is a substantial budget and effort to reach the right influencers. This new buzz in the marketing landscape is not going to fade away soon.?

Search Marketing Services is here to assist you in building smart marketing strategies. Our professional digital marketers design campaigns that take your business to the next level.