What is Influencer Marketing

Influencer marketing also known as influence marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form original often sponsored content to social media platforms like instagram, you Tube, Snap chat, tiktok, and many other Chanels. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about the topic on their preferred social media Chanels and generate large following of enthusiastic, engaged people who pay close attention to their views.

WHAT IS INFLUENCER MARKETING?

Influencer marketing involves brands collaborating with online influencers to market products or services. Some influencer marketing collaborations are less tangible than those brands simply work with influencers to improve brand recognition. The important thing here is that the online collaboration is genuinely influential. They have to influence the type of people with whom a brand wishes to establish a touch point. Influencer marketing is much more than finding someone with an audience and offering them money or exposure to say good things about you.

WHAT ARE INFLUENCERS?

Influencer marketing is a hybrid of old and latest marketing tools. It takes the idea of celebrity endorsement and places it into a modern day content driven marketing campaign. The main difference in the case of influencer marketing is that the result of the campaign is collaborations between brands and influencers. But influencer marketing doesn’t just involve celebrities. It revolves around influencers, many of whom would never consider themselves famous in an offline setting.

BENEFITS OF INFLUENCER MARKETING:

Influencer marketing is one of the best ways to quickly build your online brands online and raise awareness among your target audience. Here are some benefits of using influencer marketing to boost your social strategy;

·     Quickly builds trust

·     Improves brand awareness

·     Enriches your content strategy

·     Effectively reaches your target audience

·     Provides amazing value to you audience

·     Builds winning partnership