What the Industry is Saying about Growing a Coaching Business Is Complete BS...this is why...

What the Industry is Saying about Growing a Coaching Business Is Complete BS...this is why...

What I am about to say might anger you, annoy you or wake you up and make you do a double read. What ever your reaction is perfect.

When I graduated with my Health and Life Coaching Certifications in 2017 things seemed so easy. I felt like I was the only coach around. I was the "Novelty" that everyone wanted to learn more about. In my first year of business, I grew to 6 figures effortlessly and when people asked, "How did you do it?"

My answer was, "I have no idea. People just came to me."

Five years later the scenario is quite different.

The recent pandemic exploded social media and online activity. Extraordinary people are becoming coaches and showing up to make a big difference. The problem is they aren't seen or heard through all the online noise. They have purpose and a ton of passion but no system to put it all together. Here's the kicker...What they are brainwashed to believe is that there is a system. There isn't any one system to grow a business. There I said it.

Many people, seeing the hunger in so many to help make this world a better place, capitalize on coaches hopes and dreams and make promises of a future with more money, impact and freedom. People are selling tactics and strategies and small pieces of this giant coaching puzzle with good intentions but the stats don't lie!

This is what I learned in my 5 years of growing my own business and being co-founder of an award winning coaching company. This is where you might get pissed. Some people are just not cut out to be coaches. Not everyone is going to make it in this industry.

I didn't mean to burst your bubble and I also don't want to sugar coat the truth and reality. Being a coach means you are taking on an ethical commitment to own your shit so that you can help others own theirs.

This takes inner work.

Real deep inner work.

No victims. No blame. 100% responsible for living your best life. Being a coach is about owning your humanity and powerfully dealing with life as it comes your way and not pretending life doesn't happen to you.

After training and developing 1000's of coaches over the years, these are the qualities I've seen in the top coaches that earn 6 figures plus and are standing out from the crowd.

1. Highly Coachable:

Let's face it, every human can benefit from a coach. Coaches know that they can help you see what your brain is trying to protect you from seeing. Coaches that are coachable are willing to look inside to find those blindspots and deal with them powerfully. They know they are not immune to blindspots and they want to bring them to the surface as quick as possible.

2. Embrace Breakdowns:

Coaches that see breakdowns as "set ups" instead of setbacks, know that they can shift their disempowered state and do so rather quickly. Even when it feels like the world is swallowing them up, they know that on the other side is a powerful breakthrough. Great coaches say, "Come on breakdowns. Come and get me. I want the breakthroughs."

3. Don't Tolerate Drama:

Most of my life I've been a drama queen. I had to work on this one. Great coaches notice when they engage in drama and gossip and notice the icky feelings attached. They don't make themselves wrong for doing it, they just notice and look within to ask the questions: "What need do I have right now that isn't being met? What can I complete?" They reflect on their inner workings with curiosity.

4. Refuse to Play Victim:

Ok pity parties might happen but giving someone else power by being a victim is a non negotiable for great coaches. They are willing to be responsible for their thoughts; feelings and actions. Great coaches catch themselves playing the blame game and ask, "How did I bring this into my life." They know they are the creators of their reality.

5. Invest in Themselves:

Successful coaches see the value in personal development and look at the life they gain instead of the money they "lost'. They know when they're stopped or stuck and they take immediate action to get out of their way. They see their purpose bigger than their fears or self doubts.

6. Embrace Failure:

Failure is seen as an opportunity for growth. It may sting a bit and at the end of the day successful coaches learn the lessons and make adjustments and improvements for next time. They fail hard and fast and get back up even quicker. Failure is inevitable for big coaches playing big games.

7. Invest in Their Business:

Cash flow isn't a problem because successful coaches know if there is a will there will always be a way. They make wise investments because they are willing to believe that they will get a return on it. They hire a team to grow faster and don't waste their time on non income producing activities or activities that they don't love.

8. Authenticity:

Being one way in their life and another way on-line is complete BS- they see it and feel it and won't tolerate that for themselves. They are consistent in their being. If they wouldn't say or do it on line they wouldn't in real life either. They are the real deal. They can laugh at their mistakes and aren't afraid to share their lessons.

9. Integrity:

This is a word that is thrown around all the time and often gets misinterpreted. Integrity is being your word. Successful coaches show up late and acknowledge the impact of being late and restore their integrity. They realize that living life with integrity is the foundation of their business. They also don't make themselves wrong for being out of integrity because they know big players, playing big games will slip up and they can clean it up. They also don't make it a habit.

10. Aren't Afraid to Offend People- They Speak Their Truth

Successful coaches are unconstrained, powerful and unleashed. They think people pleasing and watering down their message is ordinary and they know they are extraordinary. They have a clear message and aren't afraid to share it. They know their people will hear them through the noise. They are the disruptors and leaders of the world.

Truth: The system is inside of YOU! YOU get to make up your own rules. YOU get to decide how it goes. The problem is you lost trust in yourself. YOU got sucked into the media; the ads; the hype and then stopped listening to your internal compass.

Listen, if you are reading this list and started thinking, "Shit, I have very few of those qualities of a successful coach."

Don't worry. These qualities can be brought out and up to the surface. The problem is this: Most coaches won't step out of their comfort zone. They won't do the work to create what they want and that is why most coaches will not make it in this industry.

If you know that you have a huge mission in life and a purpose so powerful it can move mountains.

And you know that you are constrained and leashed by your own upper limits AND you want to be a successful coach- be willing to work on YOU!

The tactics are a dime a dozen. The personal work is where the gold is. You master your confidence and become unleashed, you will blow up your business and the online noise will be a whisper when you speak.

This year I am only working with 10 people to help them BE the coach and leader who can grow to 6 and 7 figures. I am not a business coach- although I know the tactics to help you grow. I am an authentic leadership coach. I help coaches like you cut the BS fluff so that you show up unconstrained- get shit done while doing it with freedom and ease. It is possible to be successful and free to be you. The world is craving it. Are you ready?

Book a 15 minute call with me to learn more. I promise you the tactics are so easy you'll think WTF? Really Tina? That's all I have to do to be seen on line! The answer is HELL YES! I grew a 6 figure and multi 7 figure business and this one thing is all you need. Truly. Book a call and I'll let you know what that is. See you on the other side. https://calendly.com/tinabrigley/15min

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Tina