What to Include in Your Event Catalog

Your event catalog is more than just a guide for the evening—it’s a key tool for setting the tone and keeping your guests informed and engaged during the event. Here is a breakdown of what to include to ensure your catalog is both informative and effective:

1. Cover Pages + Overall Design

Create a program that fits with your overall event branding. Make sure the cover pages and design throughout the catalog matches your save the date, invitation, website and other collateral you have designed for the event. Pro tip:?Include your organization’s name, event title, date, and location on the front cover of the catalog.

2. Program for the Night

Lay out a clear timeline of the evening’s events. Include key components such as welcome address, dinner, live auction, Raise the Paddle, and the dessert dash. This helps guests follow along and builds anticipation for key moments.

3. Welcome Address

Set the tone with a heartfelt welcome message from your organization written by your executive director, event co-chairs, or? a board member. Use this space to introduce the mission and purpose of the event, while thanking attendees for their support.

4. Acknowledgments

Dedicate a section to thank your sponsors, table captains, and any other necessary acknowledgments. Include logos or names of sponsors for recognition, and show your appreciation to those who made the event possible.

5. Sponsor Ads

If you have promised ad space to your sponsors, ensure their ads are placed throughout the catalog. Not only does this fulfill your sponsorship benefits, but it also shows the community the support your organization receives.

6. Auctioneer and Emcee Bios

Introduce the personalities guiding the night! A brief bio for your auctioneer and/or emcee adds a personal touch and showcases their backgrounds.

7. Live Auction Items

List each live auction item with detailed descriptions, photos, and including any restrictions (e.g., expiration dates, blackout dates, or usage limits). Clear details reduce confusion and ensure bidders know exactly what they’re competing for. Pro tip:?Always thank your donors with the live auction item they donated.

8. Raise the Paddle

Lay out the Raise the Paddle levels of the night, including its purpose and impact. Share how funds will be used and inspire attendees to give generously during this segment. Pro tip:?Include photos! Adding photos not only adds life to your pages, it also shows your mission in action.

9. Dessert Dash Rules

For those hosting a dessert dash, outline the rules clearly! Briefly describe how tables bid for their choice of desserts and highlight any standout treats to entice participation.

An event catalog is a powerful communication tool, so make it visually appealing and easy to navigate. With these key sections, your guests will feel informed, engaged, and excited to participate in your fundraiser. If you have questions about how GFS Events can help support your upcoming event, schedule a consultation call today!