What is importance of creating book covers?
Ultimes Griots
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A good book cover serves first and foremost to boost the visibility and sales of a book.
The first connection with a book is the cover. According to a Wall Street Journal study, a person spends about 8 seconds looking at the front cover of a book. 8 seconds to convince the reader to buy your book. And how? With a beautiful, attractive illustration that will draw your reader in and make them pick up the book!
Designing a cover is one of the most difficult steps in the production of books or communication materials.
Pretty pictures do not necessarily make good covers.
The trick is that book cover design is a discipline at the crossroads of branding, advertising, and emotion.
A cover is the first hook you have with a book. It must then give an instant glimpse of what the book has to offer, and stand out from all those around it.
It's hard...
A good book cover should contain all the necessary indications about the book; typography, images, colours, format, book genre, literary style and target audience all play essential roles in a coherent design.
The secret is harmony.
Harmonising allows the most important elements of the cover to be highlighted. Harmony varies between books, authors, and genres.
For example, to create a cover for a popular author with a large fanbase, such as Stephen King, the author's name becomes the main element of the cover. For novels such as Harlequin, it is the characters that dominate.
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The elements must then be arranged on the page in such a way that:
1- This harmony is obvious
and that
2- The composition of the cover directs the viewer's gaze according to the desired reading direction. And it is this part that makes book cover design so difficult but not impossible.
Design is a creative process in which we can either take into account the background of the customs for each genre, but also deviate from them. Sometimes a cover makes a difference for the simple reason that it stands out.
At Ultimes Griots, we pride ourselves on creating publishing packages and editorial services that are tailored to your individual needs with a scrupulous respect of deadlines , more than a dozen modifications allowed, versatility of graphic styles with more than 20 styles at your disposal, through illustrations, without making you spend a fortune. Although until recently, illustrated covers were mainly found in children's literature, they now offer more freedom and fluidity than a photo.
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