What is Image Optimization? Ways to increase visitors from image optimization

Today we are going to tell you about image optimization in this post, where you will know about image optimization, we hope you will like our post. Very few people know what is image optimization and how and why it is used, it doesn't matter if you don't know about it, we will give you complete information about it, for that read our post from start to finish.

Image optimization is the process of keeping website or blog images as small as possible and providing good quality images at the right size and resolution.

Why should you do image SEO?

There are many reasons to be Image Optimized. If your image is too large, it will slow down your web page and have a bad effect on the user experience. In image optimization, image file size is reduced and page load time is made faster.

In addition, the article also improves the SEO score of the image used. It makes your article more SEO friendly if you use proper names and alt tags for your images.

Learn more: SEO Expert in Bangladesh

If you optimize your site's images properly, your images will rank better in image search.

Why Image Optimization is Important

What is the most important thing to make a website successful?

The answer is – lots of traffic and for that you need to be at the top position on the search page. You can do this with the help of SEO Optimized.

Traffic not only comes from Google search results to a successful blog, some traffic also comes from image search.

Image optimization has many advantages.

For example:-

• First of all your page load speed is increased.
• Your article rank also increases for Google image search.
• Your on-page SEO score increases, creating a better domain authority.
• User experience increases.
• Readership increases.
• Your bounce rate decreases.

Use the right image for the blog

Every website or blogger uses images. But when you search for an image for your article, you should search very carefully.

If you need images for your article, you can't use Google's images because those images might be copyright protected and they can get you in big trouble later.

There are many websites in the market that provide free stock photos. You can use one of their websites.

There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, Pexels etc. that provide free stock photos. Also, you can get high-quality and professional photos for a few bucks.

You can use free sites or paid sites to find the right image for your site, but never use Google Images.

And even better if you can create custom images for your blog. There are many websites for creating custom images with Canva, PicMonkey being very popular. With their help, you can easily create a custom image for your site.

1 Use the correct image format

Before selecting any image, be sure to select its correct format. There are some image formats like Jpeg, Png and Gif.

JPEG: – JPEG or Jpg, whatever you call it, is a file format. It is mostly used in professional photography. Images in this format can be easily customized.

PNG:- PNG, short for Portable Network Graphics, is a raster graphics file format that supports loosely data compression.

I will not suggest you to use Png because it may not give good level experience, but if you are editing an image, you can download stickers, logos, anything in png and put it in your image.

webm is the best photo format, it gets indexed and optimized by Google faster when uploaded to a blog or website.

GIF :- The full form of GIF is Graphics Interchange Format.

2 – Rename the image according to the keyword

Before using the image, you must check what the file name is. Most of the photos are named img12233837272.jpg which is not SEO friendly at all.

The best way to change the name is to name your focus keyword as image. This is one of the best SEO tips. Like “best mobile in 2022.png”

It will rank your article as well as you will get place in image search.

3 – Edit the picture

Everyone's eyes are on a well-developed image. Even if your meta description isn't right, people will click on your article if your featured image is attractive.

You don't need to learn Photoshop to edit images. There are many apps that let you easily create an interesting featured image.

4 – Compress the image

You all know that if the page speed of the site is very low then you will never get top ranking. Images play the biggest role in increasing page speed.

We often download the image from somewhere or edit it and upload it without seeing anything. It has a very bad effect. Before uploading the image, try not to increase its size.

5 – Select the correct resolution

Always keep featured images 1200*720 and article images 500*300.

And keep the image size less than 100kb.

6 – Use Alt tags

Alt tag This is a short form of your full post description, which says what your image is about.

From an SEO perspective, alt tags should always be keyword rich. Always include the keyword in your image's alt tag.

7 – Always use copyright free images

What bloggers do to write a perfect article is that they give all their attention to the article and upload the image from anywhere.

Whenever you download an image, be sure to check its copyright.

Best Image Optimizer Plugins for WordPress Sites

With Image Optimizer plugin you can easily compress and optimize images on your site. Here I am going to share the list of image optimizer plugins.

SEO Image Optimizer

This is a very good WordPress plugin that makes your images SEO friendly. This plugin adds title and alt tags to your images without affecting your site's database.

ShortPixel Image Optimizer

ShortPixel is a very good and lightweight image optimizer plugin that improves your website page load time by optimizing images or PDF documents. If you want to increase the compression limit, you need to upgrade.