What I’m asking Marketing leaders

Now that 2019 is well underway, I’m asking Marketing leaders about the key challenges and priorities they’re facing with their data, technology and processes. Here are some of the questions I’m posing, feel free to comment with your answers to any or all of them. Alternatively, let me know if you’ve got time for a chat over a coffee, my shout!

1. What do you see as the most important trend impacting marketing automation and what are you doing to adapt to it?
2. How have you been handling the impacts of GDPR?
3. What do you believe CMOs should be doing to prepare and adapt to the growth in AI?
4. How are you ensuring your audience data (accounts, prospects, clients/customers etc) is complete, up-to-date and error free?
5. What are you doing to improve Marketing productivity?
6. How are you measuring attribution?
7. What challenges are you experiencing recruiting and developing the right talent within your teams?
8. What are your top three priorities for 2019?
9. Is there anything else I should be asking about?!

I’ll be compiling responses and the outcomes from conversations I’m having (anonymously of course) into an article that will be published soon so keep an eye out. Thanks for contributing!