What is the ideal keyword density percentage in?SEO?

Keyword density is an outdated idea that you’d do best to ignore (within reason).

Ignore keyword density within reason:

Yes, if you are creating a page that sells dog leashes, it makes sense to use the word “dog leashes” a few times.

If you check the density (keyword / total number of words * 100) and it’s extremely low, maybe, just maybe, add another instance somewhere.

But as long as your meta title, headings, and copy have one instance of your keyword, you will be fine. Promise.

If you don’t rank, it won’t be because of keyword density. There are bigger fish to fry to get solid rankings.

Instead of wasting time on keyword density, write naturally and clearly instead.

Writing naturally and clearly would mean staying focused on whatever topic you are trying to rank for and making it easy for Google to understand.

If you write a guide on “How to Pogostick like a Pro”. And it’s 2000 words, you will most likely say “pogostick” a large number of times, naturally.

But you wouldn’t want to say “How to Pogostick” over and over again in the copy.

That’s just spammy.

Do what comes naturally. Me, personally, I write the exact target keyword near the top, in the title, often in the meta description, and then I don’t worry about forcing it in anywhere.

If it does show up, it will be in a natural way.

Google is all about natural language nowadays because they have the means to understand on a deeper level.

Crawlers are smart enough to rank your page for contextual keywords. Yes, that means keywords you don’t technically put on the page.

You can help a crawler understand through entity salience and things like that, but that has less to do with density and more to do with providing context and semantic depth to your content over spamming the same bag of words over and over again.

Originally published at https://samplif.blogspot.com