What I learned (so far) during the Pandemic
People always find a way!
People are amazing, no matter what hit’s us we get up and keep on going no matter what changes we need to make
People are incredibly adaptable
People care, when confronted with real disastrous events we all line up to help
People want to communicate in real-time and want answers now, in fact, sooner if possible!
People are social, that is, we all need each other much more than we realize
During the last 5-6 months, people have adapted quickly, and here is just a small list of these new disruptive changes we have all had to learn:
- Online grocery shopping with curbside pick up or delivery
- Online restaurant ordering with curbside pick up or delivery
- Online socializing with family and friends / various digital platforms & social media
- Online working from home / various digital platforms & social media
- Online sales and business development / various digital platforms & social media
- Online marketing / digital content and various digital platforms & social media
- Online team & project management / various digital platforms & social media
- Online customer service and customer experience / various digital & social media
- Online content explosion across all social media
- Online explosion of use for most digital media services (eg; Netflix, YouTube, Prime)
- Online explosion of medical services and support for people, animals & pets
- Online meetings of absolutely every kind across digital and social media
- Online events again of every kind across digital and social media
- Online explosion of e-commerce for both B2B and B2C
- Online significant decline in major brands / traditional advertising
- Online significant increase in content-based marketing across all social media
- Online services of all kinds for all industries and for all needs, retail & commercial
- Online increase for recruiting, interviewing and hiring for all industries and markets
- Online reviews and testimonials becoming the number “1” criterion for ALL purchases
- Online dramatically increased expertise level for all online users whether personal or business
I could go on but you might be seeing a trend here?
That’s right, the world has learned to do almost everything “Online”
I just hope we don’t now get hit with a solar flare causing an EMP (electronic magnetic pulse) that wipes out our electronics, but in 2020 this could actually happen!!
So in understanding this... Can you truly say that your company is now capable of doing everything possible “online” ??
In our experience, the answer to this is a resounding…"Not sure, it depends on what you mean”...
This is code for “NO”
So, what to do?
Understand and UPDATE YOUR CUSTOMER JOURNEY MAP NOW!
From this new customer journey mapping connect the online digital dots and catch up with your customers!
As you wonder how to do this and realize you are running out of REVENUE, let me know and I can send you some ideas to at least get you started before it’s too late!
Contact Thomas
Contact Social Selling HQ
Digital Commercial Strategist - Developing people and organisations to become leaders in their sectors - TedX Speaker - Keynote speaker, event host/compere/moderator - Artist
4 年What would we have done without the internet and online capability in this crisis Thomas? It’s literally held us together. In the evolution from analogue to digital that we see today in your list, I wonder what the next evolutionary development will be? Where does it all go from here?
The Business Growth Locksmith | Helping Retail & Other Sectors Find Their Growth Mojo
4 年Now that’s a great & insightful list Thomas. Difficult to pick one that stands out but this is mine #15 “Online significant decline in major brands / traditional advertising”
Should have Played Quidditch for England
4 年Very true Thomas Ross - my Mum's (82) wine group has moved online, but the average sales team seems to be struggling...