What I Learned about Sales & Marketing from the Final Four
? Shawna Suckow, CSP
![? Shawna Suckow, CSP]()
? Shawna Suckow, CSP
Inspiring audiences to turn thought into action through ‘The Most Unique Closing Keynote Ever’ | Change Agent to help humans and organizations rethink outreach and branding | Dad Joke Enthusiast
Nothing.
I hate basketball.
This has been the shortest article ever. You're welcome.
Shawna Suckow, CSP, CMP, CVP, is an author and professional speaker on consumer behavior, sales, and marketing. This is likely the only article she'll ever write on basketball.
Sales Recruiter | Engaging good people in good conversations
7 个月Who needs a full-court press when you can score with just a few words?
Transformative and engaging speaker and business coach; author of the acclaimed book, "Twist the Familiar"; Connect Meetings "Top 15 over 50" Award; Smart Meetings “Best of the Stage, Industry Expert" Speaker Award.
7 个月The Road to the Final Four, or Final Four, or "Big Dance" - whatever it is called, is an anomaly in that it needs no marketing per se. Even to quasi-casual sports fans, they would have to be living under a rock to not have heard of brackets, "March Madness," and the like. Four in ten Americans are in office pools, and many of them don't know most of the field. It's a phenomenon that you could literally not spend a dime on marketing, and it would still be huge. The TV sports channels do the work. In terms of sports and marketing, Al Davis, the late owner of the Raiders and one of the architects of the original AFL, said it best: "In pro football, the best marketing tool is the NFL standings." You win, people buy your stuff.
Assistant Director of Sales at Renaissance Ross Bridge Golf Resort & Spa
7 个月HA!!! This is the best!!!!
It should come as little surprise that the Final Four has not taught you anything about marketing, since the Final Four has not started yet. If your qualifier was 'The Road to the Final Four'- that would be logical, as the road has finally reached their respective men's and women's destinations. Best of luck to all of the teams participating, except for those not from Iowa. Here's to whatever sports competition you enjoy... I hope it's the Masters.
Vice President, Business Development at Image Audiovisuals
7 个月What is interesting in a sales and marketing environment is how many eyeballs ?? that the women’s game is getting 12m.. more than the World Series and NBA final..and what a phenomenal asset Caitlin Clark has become… picking up loads of endorsements… someone is doing some good marketing.. btw I’m not a basketball fan either but love march madness