What I Learned from Ed Sheeran's Marketing Genius Recently
Catherine B. Roy ??
Business Coach ?? I Help Coaches, Consultants, SME & Entrepreneurs to Grow Their Bizz Online ????????| Personal Growth Coach?? | TEDx Speaker ??| LinkedIn Wonder Woman ??♀? | AI Enthusiast | Visit LHMAcademia.com
Dear friends,
Today is a special day—it's my birthday!
And this morning, I woke up to an incredible surprise that I just have to share with you.
Imagine my surprise when I received a WhatsApp message from none other than Ed Sheeran HQ, wishing me a happy birthday!
The message even came with a picture of Ed himself, wearing festive birthday glasses and a t-shirt from his team.
What I Learned from Ed Sheeran's Marketing Genius:
I attended one of Ed’s concerts and signed up for exclusive photos that his team offered via WhatsApp. A few days later, I received those photos, but they weren’t just delivered on a regular page—they arrived on a specially designed funnel page, filled with offers for t-shirts, DVDs, CDs, and more. It was a masterclass in marketing, and it got me thinking about how Ed’s team brilliantly combines entertainment with business.
Here’s how Ed’s team does it:
- Promoting the concert builds awareness.
- Selling concert tickets brings in new clients.
- Offering free sign-ups for exclusive photos generates leads.
- Selling merchandise on the spot creates instant sales.
- Sending photos with more offers drives upsells and downsells.
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- Sending birthday greetings builds lasting customer relationships.
This is how business should be done—thoughtful, engaging, and always adding value.
In that tone, I wish to do something thoughtful, engaging and valuable for YOU, and as a special gift to you, my valued email and LinkedIn newsletter subscribers, I want to celebrate my birthday by offering you something special.
Birthday Special: 50% Off Everything on LHM Academia!
For today only, I'm offering 50% off all e-learning courses on https://www.lhmacademia.com as a thank you for your continued support.
This offer is exclusive to my email and LinkedIn newsletter subscribers.
Simply use the code BIRTHDAY50 at the last checkout step after adding address info and then expanding the summary section to enjoy your discount.
Example:
Whether you're looking to sharpen your LinkedIn strategy, accelerate your business growth, or dive deep into mastering AI, there’s a course for you. And now’s the perfect time to invest in yourself at half the price.
A Final Thought... During the concert, Ed shared a personal story about why he wrote his song "Eyes Closed." It was his way of processing the loss of a close friend and leaving something timeless in his memory. That moment touched me deeply and reminded me of the power of storytelling. It’s how we connect, how we heal, and how we leave our mark on the world.
Thank you for being part of my journey. Your support means the world to me, and I’m so excited to share this special day with you.
With love and gratitude,
Catherine B. Roy
P.S. Don’t forget to use code BIRTHDAY50 at checkout today! This is my way of saying thank you and celebrating with you. [Explore Courses Now]
Business Coach ?? I Help Coaches, Consultants, SME & Entrepreneurs to Grow Their Bizz Online ????????| Personal Growth Coach?? | TEDx Speaker ??| LinkedIn Wonder Woman ??♀? | AI Enthusiast | Visit LHMAcademia.com
2 个月Are you a Coach, Consultant, SME Owner, or Entrepreneur who wants to position yourself as an expert, achieve peak visibility, grow your business, and create an unlimited positive impact online? If so, apply for a free strategy call with me here: https://bit.ly/StrategySessionWithCatherine
5k to $12M ARR in 4 yrs (w/ Exit) ?? Scaling my 4+ B2B companies in the same way ?? Daily advice for entrepreneurs.
2 个月Such a cool birthday gift! Happy birthday Catherine B. Roy ??
Learn how to sell DONE FOR YOU digital products for 100% profit. Learn how to make $10,000/month from home. Ask me how!
2 个月That is awesome. Keep rocking.
?? I help intelligent leaders land jobs they love // Executive Coach & Leadership Professor // Career & Leadership Development // Take the Next Step in your Career at BMHACCELERATOR.COM ??
2 个月Happy Birthday!! Catherine Enjoy your day ??
Executive Leadership Coach ?? CV and LinkedIn Profile Optimization Writing? 5-Star Rated Career Consultant ? Certified CV Writer ? British Association of CV Writers
2 个月Catherine B. Roy ?? What a delightful birthday surprise. Receiving a personal message from Ed Sheeran HQ is truly remarkable and showcases his team's exceptional marketing and customer engagement skills. It’s a brilliant example of how a thoughtful gesture can make a lasting impression. The festive picture and personalised touch not only celebrate your special day but also highlight the power of meaningful interactions in building strong connections. Thanks for sharing this inspiring experience—it's a fantastic reminder of how creativity and genuine engagement can turn everyday moments into something extraordinary. Wishing you a wonderful birthday filled with joy and memorable surprises! ???