What I Learned from Analyzing 50+ Journalists' Newsletters
Gloria Chou
?? Award-winning Small Business PR Expert | "Pitch writer" of the year ? Helping 10,000 small businesses featured in TOP TIER media without ads or agencies
For the past few months, I’ve been quietly studying journalists’ newsletters.
I’ve read their daily rants, pet peeves, and behind-the-scenes frustrations about what makes them actually open a pitch—or delete it instantly.
And wow… the insights have been eye-opening.
?? Here’s What Shocked Me About PR in 2025:
?? Most PR agencies are STILL using outdated methods that journalists hate
?? Small businesses actually have a HUGE advantage right now
?? The rise of Substack is creating PR opportunities that nobody is talking about
That last one? It’s completely changing how journalists want to be pitched in 2025.
The PR Industry Is Changing—Are You Keeping Up?
IN my coaching calls, I’m sharing everything I’ve learned with our community, including:
? The exact words that make journalists hit “delete” (so you don’t make the same mistakes)
? What’s actually working in PR right now (with real examples)
? How to get featured without competing with big brands
? The new media landscape and how to navigate it in 2025
Why PR Is More Accessible Than Ever for Small Businesses
I’m not teaching theory.
I’m making PR and visibility truly accessible for small business owners who’ve been told that PR is only for the big players with massive marketing budgets.
Inside our PR Program, you get direct access to top journalists who actually show up for our community:
?? The Good Morning America producer who loves discovering small brands
?? The InStyle editor who’s tired of covering the "same old" stories
?? The Forbes writer looking specifically for diverse founders
?? The BuzzFeed writer who featured 5 of our members after our last community call (you could be next!)
And that’s just the beginning…
? Here’s What You Get Inside the PR Program:
?? Daily PR opportunities shared in our private Facebook group
?? Direct access to me (yes, really—I actually show up and care about your results)
?? My latest PR, marketing, and AI tools I use inside my 7-figure business
?? Real feedback on your pitches so you’re not sending them into the void
?? A community that celebrates your wins AND supports you when things feel hard
And don’t worry if you’re not a “Zoom person”—all calls are recorded and transcribed. Plus, you get direct access to me in our Facebook group, where I share the latest PR opportunities that land on my desk daily.
?? Why I Do PR Differently
?? Because I believe your story deserves to be heard.
?? Because I know what happens when diverse founders get the right support and opportunities.
?? Because I’m tired of seeing small businesses get locked out of PR simply because they can’t afford $10,000/month retainers.
And don’t even get me started on why you should NOT keep handing more of your money to billionaire broliarchy ad platforms.
You deserve to be seen. You deserve to be featured.
This isn’t just about getting press—it’s about rewriting the rules of visibility for underdog entrepreneurs who have something important to say.
Let’s get your story out into the world. ??
With so much love and realness,
Gloria ??