What I learned from 100 Days of Writing on LinkedIn: Five Key Insights
I have finally finished it!
I have now completed my #100 days of writing challenge on LinkedIn with this hundredth post.
I wrote about lessons learned at the midpoint of the challenge.
As a recap.
Lesson #1
A hundred days seem long! For most, a 30-day challenge would be easier. So I'm going to start a 30-day challenge tomorrow, the first day of the new year. Details to follow.
Lesson #2
Maintaining a consistent and regular posting schedule really does increase the reach and engagement of posts on LinkedIn.
Here's a snapshot of the impression rate of my posts in 2022.
Lesson #3
That peak you see above happened when I posted a link to an article I wrote a while ago on the power of stories in medicine.
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It gave me pause for thought.
In my role as a social media and marketing communications professional, I have the opportunity to teach others how to utilize these platforms more effectively and efficiently. I frequently post tips and resources on LinkedIn and am grateful when they are received positively.
But what's interesting to me is that what gets the most engagement is not about social media, but something more fundamental that we all share. The stories we tell connect us deeply as humans.
So, lesson #4
Tell more stories!
And the final lesson...
Lesson #5
In 2023, make it a new year's resolution to keep a close eye on your LinkedIn analytics and the type of content that resonates with your readers.
Then do more of this. Really, it's not that complicated.
Increasing your visibility and engagement by posting regularly on LinkedIn is definitely a worthwhile challenge. If you're not quite sure where to begin, here are some tips to help you set up a LinkedIn daily routine.
I'm eager to hear your thoughts on the ideas I presented here. How was your experience on LinkedIn in the past year? Do you have any specific goals or plans for your LinkedIn activity in 2023?
Financial Accountant at Trinity College Dublin
1 年Well done Marie!
Comms coach & consultant for health and care orgs | Strategic comms | Stakeholder engagement | Clarifying your ideas - for impact
1 年I am so impressed that you have done 100 days Marie and even more that you are now already on a 30 day challenge!
Marketing Specialist supporting SMEs with Marketing Strategy, Outsourced Marketing, Social Media Training, Canva Training, WordPress Web Design | Canva Community Canvassador | LinkedIn Certified Marketing Insider.
1 年Well done Marie, that's a lot of content and there have been some super posts. Happy New Year!