What I Learned in Andy Elliott’s Sales Arena: 3 Brutally Honest Lessons About Winning

This past weekend, I had the privilege of training with the King of Sales, Andy Elliott, at his headquarters in Arizona. Being immersed in a team operating at the absolute highest level completely reframed my perspective on what it really takes to win.

The energy, focus, and relentless drive for greatness weren’t just inspiring—they were contagious.

If you’re a business leader, entrepreneur, or someone committed to personal and professional growth, this is for you. Success isn’t just about tactics; it’s about the culture that drives consistent excellence.

What I Learned from the Weekend Training

1. Culture Beats Strategy Every Time

This past weekend, I trained with Andy Elliott at his headquarters in Arizona, and it was nothing short of transformational. What hit me the hardest wasn’t just the sales techniques, it was the culture. The energy, intensity, and relentless pursuit of excellence were next level, and it was real.

The biggest lesson I took away is that culture isn’t just a corporate buzzword. It’s what separates good from great. At Andy’s, they don’t just talk about success, they live it. They hold each other to standards most people would shy away from, not out of ego, but out of genuine belief in what they’re building together.

It made me realize how powerful your environment really is. Being around people who push themselves and expect the same from you—forces you to level up. It’s a game-changer. If you’re not intentional about the culture you create or the people you surround yourself with, you’re leaving success up to chance.

2. Surround Yourself with People Who Demand Greatness

Have you ever been in a room where the energy was so intense, so focused, that you couldn’t help but level up? I experienced that firsthand with Andy Elliott’s team and it completely shifted how I think about success.

The first thing that stood out about Andy Elliott’s team was their relentless accountability. They don’t just set high goals, they live at that level every single day. There’s no ego, no pretense, just a shared commitment to being the best. They hold each other to standards that most people would avoid because it’s easier to stay comfortable.

It made me realize something powerful: success isn’t a solo sport. The people you surround yourself with determine how high you’ll climb. If you want to be great, find people who challenge you, push you, and demand more from you than you ever thought possible.

That’s how winning environments are built—not through talent alone, but through unshakable standards and a commitment to greatness.

3. Charisma Isn’t Flashy—It’s How You Make People Feel

One of the most surprising lessons I took away from my weekend with Andy Elliott’s team was how they demonstrated true charisma. It wasn’t about being the loudest or most impressive person in the room, it was about how they made others feel.

Every conversation left me more inspired, more confident, and more driven. That’s when it clicked: charisma isn’t about presence, it’s about impact. Making people feel empowered, valued, and motivated isn’t just a skill—it’s a responsibility.

Whether in business, leadership, or personal relationships, the ability to leave someone better than you found them is what separates the good from the truly great.

Final Thoughts:

My experience with Andy Elliott and his team wasn’t just another training, it was a wake-up call. I realized that success isn’t simply about tactics or strategies; it’s about the culture you cultivate, the caliber of people you bring into your circle, and the energy you pour into every interaction.

As Andy often reminds us, “Excellence isn’t optional—it’s the standard you set before you even start.” Those words have been echoing in my mind ever since. I’m returning to my own world determined to build a culture that pushes boundaries, fosters authentic connections, and demands greatness at every turn.

Now, I’m asking you: Are you ready to set a new standard, surround yourself with people who refuse to settle, and redefine what success truly means?