What I Heard at Cannes Lions Day 1
Jim Stengel
CEO - The Jim Stengel Company | Host - The CMO Podcast | Author - Unleashing the Innovators & Grow
Here are some of the best quotes I heard on the first day at Cannes Lions International Festival of Creativity .
"Creativity drives business growth so long as it’s used in service to solving business and consumer problems.
"Bud Light is coming back - we’re traveling the country to learn more about our consumers and what brings them together not apart."
2. Richard Dickson - President and COO, Mattel?
Barbie's purpose is “to inspire the limitless possibilities of girls.”?
"We hit a crisis in 2014 and had to look back. We discovered that while Dove celebrated women, we were failing them."
"Business momentum gets you noticed and opens lots of doors."
"Evolution makes a brand relevant, but purpose makes a brand immortal."
3. Raja Rajamannar & Sachin Mehra, Mastercard: The CMO:CFO PARTNERSHIP?
"Sadly only 37% of CMOs believe it’s important to build a relationship with the CFO - thus is super depressing." - Raja Rajamannar
"Building a collaborative relationship is not just about the relationship, but also building the structures and processes." - Sachin Mehra
Global Marketing Director | Expertise: Brand Strategy, Creative Development, Social Media and Campaign Execution | 13x Cannes Lions | 2023 ANA B2B Marketer of the Year
1 年Only 37% of CMOs think it’s important to have a strong relationship with the CFO? How can this be?
Co-Founder, MaryamB + NYCNext C-Suite Exec: Tech . Hospitality . Media | Public Company Director | Trustee | Advisor I Creator I Speaker + Proud New Yorker
1 年Love the synopsis. Thanks Jim Stengel
The 'shiny objects' that count are the ones you deposit in a bank
1 年Dickson wins with the last one ;)
Chief Marketing Officer | Founder | Public Speaker | Turning Brands Into Household Names
1 年???? Evolution makes a brand relevant, but purpose makes a brand immortal. ???? Thanks for sharing these!