What I Can Do For You as Your Digital Marketer
#WWUdigimark Wrap Up
The marketing program at Western Washington University has been challenging but rewarding nonetheless. Dr. Mark Staton's digital marketing class has helped me develop into a skillful and confident digital marketer in just a short 9 weeks.
What I Have Learned in Digital Marketing
Over the past couple of months, I have learned how to navigate the exciting world of digital marketing. Through my LinkedIn blog posts, I have been able to showcase my learning and build a deeper understanding of the concepts. Below is a recap of the topics we covered in class that I now own as valuable skills and important knowledge for the future:
Each blog I wrote helped enhance my writing and content creating skills, and I can genuinely say I enjoyed writing them each week. I believe that I have built a strong foundation in each topic and have the confidence to share my knowledge with the world.
The impact of my blog posts
Looking back at all the hard work I put into writing these blog posts each week, it is rewarding to break down the impacts each one had. According to LinkedIn analytics, my most viewed blog was one of my first posts on inbound and content marketing, which received 31 views. Despite this, it only received 1 like. In contrast to this, my more recent email marketing blog was my most liked post, with 7 likes and 7 views. It is interesting to see how drastically different each post performs and analyze the reasoning for it. Perhaps keywords, content, length, headings, whitespace, or many other factors impacted the views and likes.
Since writing these blogs and posting regularly, it has helped grow my network and increase my profile views. I have also had an increase in appearing in searches, and LinkedIn shows me who and where the people who search for these topics are from. It is exciting to see that my work has been viewed by individuals who work in marketing-related fields!
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My certificates
My most valuable takeaway from this class was the opportunity to study and achieve multiple certificates that are useful for a digital marketing career. Below are the certifications that I have completed this quarter:
The Value I Bring to You
After completing this course, I am confident in my abilities and knowledge to be a great addition to any marketing team. I currently have a marketing internship with my university's athletic department and have been able to demonstrate my learning from this class in a professional environment. I know that my experience with blogging, networking, and certifications will lead me to become an optimized and valuable digital marketer.
What's To Come
This coming spring (June 2022), I will be graduating from Western Washington University with a bachelor's degree in business marketing.
A main reason why I chose to pursue a marketing degree is because the field is always changing and offering new insights. Embracing continual learning is key to staying on top of industry trends and tools to become a successful digital marketer. I am eager to continue developing my skills and learning something new each day.
I look forward to connecting with more people along my marketing journey, and am excited for my opportunities to come to continue growing as a passionate and well-rounded marketer.