What I Can Do For You As a Digital Marketer
For the last two months, you’ve seen many blog posts from me about topics in digital marketing. These blog posts were assignments for a Digital Marketing class at Western Washington University, taught by Dr. Mark Staton. They allowed me to research topics and reflect on my learning and present it in a way where I can showcase to the world of LinkedIn. I published 15 blogs via LinkedIn, that covered the following topics:
- Data
- Conversion rate optimization (CRO) and A/B testing
- Inbound marketing
- Content marketing
- Organic social
- Paid social
- SEO
- Voice and local search
- PPC
- Coding
- UI vs. UX in landing pages
- Email marketing automation
- Artificial intelligence
- AR and VR
- Digital activism
One of the awesome features of LinkedIn is the ability to see the demographics of the people who view your articles. I’ve had people located everywhere from New York to Cambridge view my articles. I’ve had users with job titles anywhere from “Food Service Professional” to “CEO” view my work. Best of all, my highest viewed blog (a whopping 24 users) was the one with arguably the most important message of them all: The Customer Experience Lives in the Data.
Data is the one, consistent piece of information that appeared through all of these digital marketing topics that I’ve discussed. This is because no matter the marketing activity, marketers need data to successfully understand their audience and deliver content and solutions that will resonate with consumers. What I’ve learned is that “data” means lots of things. It can be the statistics of your target market’s demographics, psychographics, and geographics. It can be the number of clicks your ad received divided by the number of times your ad is shown, allowing you to calculate the click-through rate. Data could be the type of variable in your website’s code, such as a string (text) or an integer (whole number). Whatever the case, having the right data is a huge step towards building the best customer experience your brand can offer and in turn creates a successful marketing strategy.
So, what can I do for you as a digital marketer?
All of the above! I’ve learned so much this quarter about different topics of digital marketing. I’ve learned how to identify KPIs for different digital marketing activities. I now understand the different social media platforms and how to craft content for each one. I can set up A/B testing for landing pages and determine the statistically significant winner. Most importantly, I understand how to identify, analyze, and make decisions based on data. As a digital marketer, I can leverage all of these skills to efficiently and effectively exceed a firm’s marketing goals.
Interested in talking about how I can help you? Contact me via my website here or shoot me a message via LinkedIn!