What I Can Do for You as a Digital Marketer
As a digital marketer, I bring a wealth of skills and a dynamic approach to any project or team. This quarter has been transformative, particularly honing my blog writing and content creation skills. Writing 12 blogs over the past few months has not only enhanced my ability to create engaging content but also helped me understand the nuances of effective communication in the digital space.
Understanding the T-Shaped Marketer
To me, being a T-shaped marketer means having both breadth and depth in marketing expertise. The horizontal bar of the "T" represents a wide-ranging understanding of various marketing disciplines like SEO, content marketing, social media, and email campaigns. This breadth allows for a cohesive and integrated approach to marketing strategies. The vertical bar signifies deep expertise in one or a few specific areas, enabling you to excel and innovate within those niches.
This combination is powerful because it allows for strategic oversight while also providing the capability to dive deep and execute specialized tasks effectively. As a T-shaped marketer, I bridge gaps between different marketing facets, ensuring that all components of a campaign work harmoniously towards achieving the business goals. This versatility not only makes me adaptable and resilient in a fast-evolving field but also significantly increases my value to any marketing team.
My Passion: Paid Social Marketing and E-Commerce
Among the various aspects of digital marketing, I am particularly passionate about Paid Social Marketing and E-Commerce. My experience with my Amazon store has already given me a taste of success in e-commerce, and I am eager to deepen my expertise in this area. E-commerce fascinates me because it combines creativity, strategy, and analytics to drive tangible results.
Insights from LinkedIn Analytics
Utilizing LinkedIn's basic analytics tool has provided some interesting insights into my content's performance. Over the past 90 days, my posts have garnered 4,086 impressions, a significant increase of 1,757.3%.
Among my posts, the one on Google Analytics 4 stood out with 652 impressions and 11 reactions, making it the most popular.
Additionally, notable interactions came from individuals outside WWU, such as Geoff Atkinson, founder and CEO of Huckabuy SEO, who commented on my SEO guide.
Key Takeaways from the Course
This course has taught me that marketing is rarely black and white; it depends on various factors that shape the outcome. Staying updated with the latest digital marketing trends is crucial given the field's ever-evolving nature. Compared to other courses, this one stands out because it covers real-life aspects and allows for immediate application. With up to potentially 15 blog posts on my LinkedIn profile and five reputable marketing certifications, I feel well-prepared for the next steps in my career.
Proud Achievements
I am particularly proud of the courage I developed to address personal issues through digital activism. Mark Staton's assignment to write about a topic of our choice allowed me to raise awareness about a cause close to my heart. This experience reinforced my belief in the power of digital platforms to drive change.
Moving Forward
Working with like-minded classmates has been a rewarding experience, reinforcing my beliefs and exposing me to different perspectives and approaches. My goals moving forward are to stay up to date, keep learning, and remain adaptable to change. The skills and knowledge I've gained in this course will be invaluable as I continue to grow in my digital marketing career.
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Check Out My Work
Sources:
Associate Professor Of Marketing at Western Washington University
8 个月Thanks for taking the class, Karhum! Please stay in touch!