What is HubSpot anyway?
Media Matters Agency
As an inbound marketing agency, we create standout content, campaigns and drive leads | HubSpot Gold Solutions Partner
Hi there,
I don’t know if I have mentioned it yet? We are a HubSpot agency – I joke, I know I’ve said it MANY times now. That’s because it’s something that is incredibly important to, not only our brand identity, but our roles - it’s also a platform that we are all huge advocates of, for many reasons, one of which is that it is centred around empowering company growth.
What is HubSpot?
First and foremost, HubSpot is a cloud-based CRM platform, that also encompasses marketing automation and sales software, providing businesses of all sizes and in a range of industries the ability to effectively and accurately align sales and marketing for increased ROI. Because nothing kills leads and budget like sales and marketing working in silo.
From implementing inbound marketing strategies and assets, lead nurture automation and the ability to precisely track the conversion rate, leads and revenue from campaigns and activity, HubSpot is an incredibly comprehensive, and responsive platform, allowing businesses to go from idea to implementation, split testing and tracking within hours.
Features include, but are in no way limited to:
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For me, it really is the speed at which ideas can be deployed and tested, the ease of use and the accuracy of tracking that sets it apart from other platforms. HubSpot CMS tracks any conversations, interactions and follow-ups your team has with a lead, prospect, or customer, while Marketing Hub tracks open rates, click-through rates, impressions and conversion rates as well as other KPIs important to your organisation.
You want to know the SECOND one of your prospects takes an action by opening an email and clicks through to your website? HubSpot has your back!
It’s an incredibly powerful platform that really does put the rate of your growth in your hands; don’t hesitate to get in touch with us to learn more.
Until next time,
Amy