What They Are And How To Make The Best Landing Page

The landing page is one of the best marketing tools today. It is focused on creating conversions in order to obtain potential customers and retain them. Discover what it is and how to do it well to benefit your company.

It is, therefore, an element to be taken into account for any campaign that seeks to get new customers. We tell you everything you need to know about this fundamental concept such as the landing page.

what is a landing page

A landing page is a single web page created exclusively for your visitors to perform a specific action on it. In other words, it is an ideal instrument to get conversions and leads.

It is not a complete informative corporate website. Its design is focused on offering something interesting to the user in exchange for filling in their basic data in a form. That way, later, we can perform another series of actions on it, such as email marketing, specialized offers, etc.

Why use a landing page

Fundamentally there are two basic reasons, both focused on creating diffusion and especially a common goal among your followers: convert.

Generate leads and sales opportunities

In fact, you will generate more than if you do not do it. A good landing page can increase sales if the ultimate goal is to sell. In this case, it is especially important if the conversions mean sales for the company. If it is not selling and the only conversion by subscription, you will get good leads for the future.

To boost a certain campaign

If you have any promotion or offer determined for a specific period of time, a landing page is the best tool to enhance it. You get to highlight their benefits in a visual way and you create diffusion with something that otherwise you would not do.

Essential elements of a landing page

It is important to bear in mind that, in this world of marketing, performing A / B Testing is very important. Being continuously testing colors, design, and messages can make a difference when it comes to improving your conversion rate. However, there is a series of essential common elements.

Description and brief and clear headline

Make a uniform message, clearly and without giving it many laps. Place it so that it does not go unnoticed and be clear to whom you are heading. Not all descriptions serve all audiences.

Visible benefit

Do you have the most competitive price? A single sale proposal? Make it clearly visible so that it stands out. You can even tempt with a gift, in the case that lends itself to it, from the style to the free ebooks if you take the demanded action.

Form

Do not ask for more data than you really need or are relevant. And, really, with the name, surnames and an email should be enough to start, although you will always have to contemplate possibilities depending on what you offer.

Call to Action

It is fundamentally an element, a button that invites action. Let users do what you really want them to do. Subscription? Discharge? Accompany it with a message like "I want to enjoy HD videos now".

Thank you page

It is well born to be grateful. If the user has done what you asked or what you wanted them to do, what better way to thank them? This will not only control your conversions better but (here, once you have converted) you can include the URL to your homepage to continue browsing.

How to make a good landing page

There are a number of very clear guidelines on how to make a good landing page. We not only talk about the elements but the general concepts that must be defined. That's why we're going to offer you a series of tips to create the perfect landing page.

Clear ideas

Who is your target audience? Do you know how to get there? What is the objective of making the landing page? What will you ask the user to do? All these questions are FUNDAMENTAL to be able to make a good landing page.

The landing page has been created for a specific reason, right? Well, get that message to the one who lands on the page, so that he knows at all times what is there for him and what he should do. To do this, he uses short phrases that are clear when reading and understanding, concise and especially inviting action. It is not necessary neither to expand a lot nor to detour.

If what you propose has a unique advantage over all your competition ... What better message than that?

Visually attractive

It is unavoidable. 90% of the information processed by the brain is visual, and a multitude of studies in neuromarketing reflects that, based on what we see, we remember 80% of the image versus 20% of the text. Imagine if it is important that your landing page is visually appealing.

It has to attract attention, but not for the bad or because it damages the eyes. Watch a lot to take care of the user experience. For example, place illegible white letters on a black background or very garish colors that jump too much. It has to attract visually to cause a good feeling.

Coherent design

Use the essential elements that we have indicated above with a logical design. Do not put the Call to Action in the upper left when the user has not even been able to see the landing in full, however brief it may be. Eye, size, and color can also become decisive factors.

With a logical design, you will practically be able to guide the user's reading through the landing page. A coherent structure is also important to make a good impression.

Avoid distractions and leaks

You do not have to fill the page with an infinity of menus. It is not about the Home of your corporate page. The intention is another so, in this case, the more concise and clear, the better. And besides, it is not only important for the user to notice what we want him to do.

In the case of having elements such as forms, which are very simple. It is not necessary to ask for an eternal string of data (that, in such a case, can be done progressively when we become a client). Name, surnames at the most and an email should be enough to start.

Leave a good feeling

Yes, it is possible for the user to get a smile after having seen our landing page. A kind message of thanks for your purchase or something original and surprising can even create virality to your contacts.

And if we do not accidentally or indirectly recommend you, at least we will have managed to leave you satisfied with a simple click on our landing page. And who knows if preparing the user for a future visit.

Knowing all these important details, and how a landing page can benefit your business, from Ksoft we make all kinds of personalized web design for you. In this way, you can reach all your customers in a visual way, adapted to all types of devices. Consult us without obligation.

Image Courtesy Freepik