What Is Go High Level? Full Details of HighLevel CRM

Go High Level CRM is a complete white-label customer relationship management, and marketing automation software for digital marketing agencies, small business owners, professionals, entrepreneurs & startups.

I've been using GoHighLevel to manage customer relations and to resell white label SaaS since June 2022.

In this article, I will tell you how HighLevel CRM works and everything you need to know about this software. I will also answer all the frequently asked questions about GoHighLevel.

Key Takeaways on Go High Level

Go High Level is more than just a customer relationship management (CRM) tool—it's a complete sales and marketing platform that transforms how agencies and small businesses operate.

It also offers a 30-day free trial and a live boot camp that helps you set up and automate HighLevel for your business in less than an hour.

Advanced AI Chatbot

• Boost Sales on Autopilot: The integrated AI chatbot has a proven track record of significantly increasing sales and revenue for small business owners and service professionals by automating customer interactions and lead conversions.

Customizable Services for Agencies

• Tailored Client Solutions: Enables agencies to deliver top-notch services, enhancing the client experience with personalized solutions.

Empowering SaaS Sales

• Recurring Revenue Opportunities: Empowers agencies and entrepreneurs to generate recurring monthly income by reselling GoHighLevel’s suite of products under their branding, creating a scalable business model.

Comprehensive Toolset

• All-in-One Platform: Features tools for appointment scheduling, lead management, payment processing, and automated marketing campaigns, covering every aspect of client management and sales.

Flexible Pricing Plans

• Agency Starter Plan: $97/month, includes access to 3 subaccounts.
• Agency Unlimited Plan: $297/month, offers limitless subaccounts for scaling your business.
• Agency Pro Plan: $497/month, provides unlimited subaccounts and the ability to resell GoHighLevel under a personalized brand to an unlimited number of clients.

Get Started With Go High Level CRM 30-Day Free Trial

How Does Go High Level Work?

Go High Level streamlines customer relationship management by consolidating interactions into a single platform. It allows businesses and practitioners to manage leads, track customer communication via email, SMS, and social media, and automate follow-ups and marketing workflows.

The CRM's visual dashboard offers insights and detailed analytics to enhance engagement and sales efficiency.

Benefits of Go High Level

Go High Level which is otherwise known as HighLevel CRM offers a multitude of benefits that cater to the diverse needs of agencies, marketers, and businesses.

Here’s an in-depth look at how HighLevel can transform and enhance your operations:

Comprehensive All-in-One Solution

GoHighLevel combines multiple essential tools into a single platform, reducing the need for multiple subscriptions and simplifying workflow management. This integration helps businesses operate more efficiently and cost-effectively.

Enhanced Lead and Sales Management

With advanced lead capture, tracking, and sales pipeline features, HighLevel streamlines the sales process. This leads to better organization, improved tracking of opportunities, and ultimately higher conversion rates.

White Label and SaaS Reselling Opportunity

HighLevel CRM allows you to fully customize its platform with your branding and resell to an infinite number of clients at your preferred price. This enables you to generate substantial recurring income.

Powerful Automated Marketing

GoHighLevel's automated email and SMS marketing tools enable businesses to nurture leads and maintain consistent customer engagement without manual intervention. This leads to more efficient marketing efforts and better ROI.

Easy Website and Funnel Creation

The intuitive drag-and-drop builders for landing pages, websites, and sales funnels make it easy for users to create professional and high-converting digital assets without needing extensive technical skills.

Improved Communication

GoHighLevel facilitates real-time communication with clients through 2-way SMS and email, as well as a power dialer for streamlined outbound calls. This ensures timely and personalized interactions that enhance customer satisfaction.

Efficient Appointment Scheduling

Integrated calendar management and automated reminders reduce no-shows and streamline the scheduling process, saving time and improving client engagement.

Robust CRM and Client Management

GoHighLevel’s comprehensive CRM tools help businesses organize and manage customer relationships effectively, leading to improved client retention and satisfaction.

Reputation Management

Monitoring and responding to online reviews is simplified with HighLevel, helping businesses maintain a positive online reputation and build trust with customers.

Advanced AI and Automation

Leveraging AI for content creation, workflow automation, and customer interactions boosts efficiency and quality, allowing businesses to scale their operations with less manual effort.

Detailed Reporting and Analytics

GoHighLevel provides in-depth analytics and reporting tools that offer valuable insights into business performance, helping users make data-driven decisions to optimize their strategies.

Customizable White-Label Solutions

Agencies can brand the platform with their own identity, offering a seamless experience to clients and enhancing their professional image. The white-label desktop and mobile apps further extend this branding capability.

Extensive Integrations

With API access and Zapier integration, HighLevel easily connects with a wide range of third-party applications and services, extending its functionality and fitting into existing workflows seamlessly.

Membership and Payment Processing

GoHighLevel supports membership management and payment processing, enabling businesses to offer exclusive content, manage subscriptions, and handle transactions efficiently.

Compliance and Security

For businesses in the healthcare sector or those handling sensitive data, HighLevel offers HIPAA compliance, ensuring data protection and regulatory adherence.

Scalability and Growth

GoHighLevel's features are designed to support businesses of all sizes, from small startups to large agencies. The platform's scalability ensures it can grow alongside your business, adapting to increasing demands and complexities.

By providing a comprehensive, integrated solution, HighLevel CRM empowers businesses to streamline operations, enhance client interactions, and drive growth, making it an invaluable tool for any agency or marketer looking to succeed in a competitive market.

Get Started With GoHighLevel CRM 30-Day Free Trial

Features of GoHighLevel CRM

GoHighLevel CRM offers an extensive array of features designed to streamline and enhance business operations for agencies, marketers, and consultants.

Here’s a detailed look at everything HighLevel has to offer:

Lead and Sales Management

• Lead Capture and Management: Efficient tools to capture, track, and manage leads from various sources.
• Sales Pipeline: Customizable pipelines to visualize and manage the sales process from start to finish.
• Opportunity Tracking: Monitor and track sales opportunities with detailed analytics.

Automated Marketing

• Email Marketing: Create and automate email campaigns to engage and nurture leads.
• SMS Marketing: Automate SMS campaigns for timely and personalized communication.
• Multichannel Campaigns: Coordinate marketing efforts across multiple channels including email, SMS, and social media.

Website and Funnel Building

• Landing Page Builder: Intuitive drag-and-drop builder for creating high-converting landing pages.
• Website Builder: Develop professional websites with customizable templates and design tools.
• Sales Funnel Builder: Design and manage sales funnels to guide prospects through the conversion process.

Communication Tools

• 2-Way SMS and Email: Engage in real-time conversations with clients via SMS and email.
• Power Dialer: Integrated dialer to streamline outbound calls and improve efficiency.
• Call Tracking and Recording: Monitor and record calls for quality assurance and training.

Appointment Scheduling

• Calendar Management: Integrated calendar to schedule and manage appointments seamlessly.
• Automated Reminders: Send automated reminders to reduce no-shows and improve client engagement.

CRM and Client Management

• Basic CRM Functionality: Organize and manage customer relationships with comprehensive CRM tools.
• Reputation Management: Monitor and respond to online reviews to maintain a positive reputation.
• Membership Management: Create and manage memberships, offering exclusive content and services to clients.

AI and Automation

• Content AI: Generate high-quality content quickly using AI, including social posts, blogs, and emails.
• Workflow AI: Utilize AI to automate complex workflows and enhance operational efficiency.
• Conversation AI: Leverage AI-driven chatbots to enhance customer interactions and support.

Reporting and Analytics

• Google and Facebook Reporting: Track and analyze the performance of ad campaigns on Google and Facebook.
• Attribution Reporting: Measure the effectiveness of marketing efforts across different channels.
• Detailed Analytics: Gain insights into business performance with comprehensive analytics and reporting tools.

White-Label & SaaS

• White-Label: Customize the platform with your branding, including a branded mobile app.
• SaaS: Sell GoHighLevel to customers under your brand name and keep the entire profit.

Integrations

• API Access: Integrate with various systems and platforms for customized workflows.
• Zapier Integration: Connect with over 1,000 web services to extend functionality.

Additional Features

• Form and Survey Builder: Create forms and surveys to gather valuable data from clients and prospects.
• Smart Webchat Widget: Enhance customer support and lead capture with an interactive website widget.
• Eliza Agent: Streamline lead nurturing and deal closing with the Eliza AI assistant.
• HIPAA Compliance: Ensure data protection and compliance for healthcare-related businesses.

GoHighLevel Pricing: How Much Does It Cost?

Go High Level has 3 pricing plans: the Starter, Unlimited, and Pro. The starter plan is the cheapest, it costs $97/month, the unlimited plan is available at $297/month, and the Pro plan is priced at $497/month.

Get Started With GoHighLevel 30-Day Free Trial

Starter Plan:

Perfect for small business owners or agencies with a few clients, the Starter Plan provides the essential features of GoHighLevel while allowing you to create up to three sub-accounts. This plan offers a solid foundation to manage and grow your client base without overwhelming complexity.

Agency Unlimited:

If you need the flexibility to manage a growing number of clients, the Agency Unlimited plan is your ideal choice. True to its name, it lets you create an unlimited number of sub-accounts.

This plan includes all the core features of the Starter Plan and adds a host of advanced tools, including AI-powered automation to attract and retain customers effortlessly. It’s perfect for agencies looking to scale up their operations seamlessly.

Agency Pro:

For those seeking the ultimate HighLevel experience, the Agency Pro plan offers everything in the Unlimited plan and more. This top-tier plan is designed for agencies that want to harness the full power of HighLevel's features while generating recurring revenue.

With the Agency Pro plan, you can resell HighLevel as a SaaS under your own brand, offering an unlimited number of clients the comprehensive tools they need, all while building a robust income stream for your business.

GoHighLevel Alternatives

Go High Level has several alternatives for agencies and marketers seeking robust CRM and marketing automation solutions. Some of the notable ones include ClickFunnels 2.0, DashClicks, and Simvoly .

Each of these alternatives presents unique strengths, making them viable options depending on specific business needs and goals. I will do a comparison between GoHighLevel and a couple of its alternatives.

GoHighLevel vs DashClicks: A Comprehensive Comparison

Choosing the right platform for managing your agency’s needs is crucial. GoHighLevel and DashClicks are both powerful tools, but they cater to different aspects of business management and automation.

Here’s a detailed comparison to help you decide which one suits your needs best.

Overview

GoHighLevel: HighLevel is an all-in-one CRM platform designed for agencies, marketers, and consultants. It focuses on automating lead generation, nurturing, and sales closing. HighLevel offers tools for appointment scheduling, website and funnel building, payment processing, and automated SMS and email marketing campaigns. It also provides white-label solutions and extensive customization options.

DashClicks: DashClicks is a digital marketing platform aimed at agencies looking to streamline operations and deliver comprehensive marketing services to clients. It offers a suite of tools for managing SEO, PPC, social media, and other digital marketing activities. DashClicks also provides white-label solutions, client management features, and a focus on marketing analytics and reporting.

Features Comparison

Lead and Sales Management:

GoHighLevel:

• Advanced CRM capabilities with customizable sales pipelines.
• Automated lead capture and management.
• AI-driven chatbot for lead nurturing and conversion

DashClicks:

• CRM tools integrated with marketing services.
• Lead tracking and client management.
• Focus on digital marketing campaign management.

Marketing Automation:

GoHighLevel:

• Automated email and SMS marketing campaigns.
• Multichannel campaign coordination.
• AI-powered content creation and workflow automation

DashClicks:

• Email marketing tools integrated with other digital marketing services.
• Automation for SEO, PPC, and social media campaigns.
• Comprehensive reporting on marketing performance.

Website and Funnel Building:

GoHighLevel:

• Drag-and-drop builders for landing pages, websites, and sales funnels.
• Tools for creating high-converting digital assets.
• Integrated payment processing and membership management

DashClicks:

• Website building tools focused on SEO and digital marketing optimization.
• Funnel creation tools integrated with marketing services.
• Emphasis on enhancing online presence and visibility.

Communication Tools:

GoHighLevel:

• 2-way SMS and email communication.
• Power dialer for outbound calls.
• Call tracking and recording features

DashClicks:

• Communication tools integrated within the CRM.
• Client communication focused on marketing updates and performance.

White-Label Solutions:

GoHighLevel:

• White-label desktop and mobile apps.
• Customizable branding and domains.
• Reselling opportunities under your own brand

DashClicks:

• White-label marketing services and reports.
• Custom branding for client-facing dashboards.
• Focus on delivering branded marketing solutions.

Integrations:

GoHighLevel:

• Extensive API access for custom integrations.
• Zapier integration to connect with over 1,000 web services.
• Flexible integration options for various business needs

DashClicks:

• Integrations with popular digital marketing tools.
• API access for connecting additional services.
• Emphasis on seamless integration with marketing platforms.

Pricing Plans

GoHighLevel:

• Starter Plan: $97/month for core features and up to 3 sub-accounts.
• Agency Unlimited Plan: $297/month for unlimited sub-accounts and advanced features.
• Agency Pro Plan: $497/month for all features, unlimited sub-accounts, and white-label SaaS reselling.

DashClicks:

Offers a single plan that costs $99/month. Allows for the creation of unlimited sub-accounts

Target Audience

GoHighLevel: Ideal for agencies, marketers, and consultants looking for an all-in-one platform that integrates CRM, marketing automation, and comprehensive client management. It’s particularly beneficial for those who want to scale their operations and offer white-label solutions.

DashClicks: Best suited for digital marketing agencies focused on delivering a range of marketing services, including SEO, PPC, and social media management. DashClicks excels in providing tools for marketing analytics and client reporting.

GoHighLevel vs ClickFunnels 2.0: A Detailed Comparison

When deciding between GoHighLevel and ClickFunnels 2.0 , it's crucial to understand how each platform can benefit your business. Both platforms offer powerful tools for managing and growing your agency, but they cater to slightly different needs and strengths.

Here’s an in-depth comparison to help you make an informed decision.

Overview

GoHighLevel: HighLevel is an all-in-one CRM and marketing automation platform designed for agencies, marketers, and consultants. It aims to streamline lead generation, nurturing, and sales processes with a suite of automation tools, making it easier to manage client relationships and scale your business.

HighLevel also offers white-label solutions, extensive customization options, and tools for appointment scheduling, website building, and more.

ClickFunnels 2.0: ClickFunnels 2.0 is a powerful funnel-building platform that focuses on creating high-converting sales funnels. It provides tools for building landing pages, sales pages, and entire websites optimized for conversions.

ClickFunnels 2.0 also includes features for email marketing, automation, and e-commerce, making it a comprehensive tool for businesses looking to optimize their sales processes and grow their online presence.

Features Comparison

Lead and Sales Management:

• GoHighLevel:
• Advanced CRM with customizable sales pipelines.
• Automated lead capture, nurturing, and management.
• AI-driven chatbot for enhancing lead conversion.
• ClickFunnels 2.0:
• Sales funnel builder for creating high-converting funnels.
• Lead capture and follow-up funnels.
• CRM functionality integrated within funnel management.

Marketing Automation:

• GoHighLevel:
• Automated SMS and email marketing campaigns.
• Multi-channel campaign coordination.
• AI-powered content creation and workflow automation.
• ClickFunnels 2.0:
• Email marketing tools integrated with funnels.
• Automation rules for funnel actions and follow-ups.
• Built-in follow-up funnels for customer engagement.

Pricing Plans

GoHighLevel:

• Starter Plan: $97/month for core features and up to 3 sub-accounts.
• Agency Unlimited Plan: $297/month for unlimited sub-accounts and advanced features.
• Agency Pro Plan: $497/month for all features, unlimited sub-accounts, and white-label SaaS reselling.

ClickFunnels 2.0:

• Basic Plan: $147/month for essential funnel-building features.
• Pro Plan: $197/month for advanced features and more funnels.
• Funnel Hacker Plan: $297/month for the most comprehensive features and unlimited funnels.

Target Audience

GoHighLevel: Ideal for agencies, marketers, and consultants looking for an all-in-one platform that integrates CRM, marketing automation, and comprehensive client management. HighLevel is particularly beneficial for those who want to scale their operations and offer white-label solutions.

ClickFunnels 2.0: Best suited for entrepreneurs, small businesses, and marketers focused on building high-converting sales funnels. ClickFunnels 2.0 excels in optimizing sales processes and enhancing online sales performance.

Pros and Cons of GoHighLevel

Pros:

• All-in-One Platform: GoHighLevel integrates CRM, marketing automation, sales funnel creation, appointment scheduling, and more into a single platform, reducing the need for multiple tools.
• White-Label Options : Agencies can rebrand HighLevel as their own service, offering a seamless, professional experience to their clients.
• Customizable Workflows: The platform allows for extensive customization of workflows, enabling tailored automation for different business processes.
• Comprehensive Marketing Tools: Features like 2-way SMS, email marketing, and social media scheduling help streamline marketing efforts across multiple channels.
• Scalability: With unlimited sub-accounts in higher-tier plans, HighLevel supports scalability for growing agencies.
• Robust Support: Offers various support options, including chat support and priority support for quick issue resolution.

Cons:

• Learning Curve: The platform’s extensive features can be overwhelming for new users, requiring time to learn and fully utilize its capabilities.
• Funnel builder is not sophisticated: GoHighLevel has an easy-to-use funnel builder, however, this builder is quite basic and lacks the sophisticated functionalities present in specialized funnel-building platforms like ClickFunnels.
• Cost: While offering significant value, the pricing can be a barrier for some smaller agencies or solo entrepreneurs.
• Customization Complexity: While highly customizable, setting up and optimizing workflows and automations may require a technical understanding, which can be challenging for non-technical users.

GoHighLevel Software: Final Words

GoHighLevel is a robust, all-in-one white-label software solution designed to streamline CRM, sales, and marketing, especially for agencies, marketers, and consultants. Its flexibility allows agencies to customize it to meet their unique needs and resell it to their clients.

While it might seem complex for beginners, its sheer value in terms of its comprehensive toolkit and cost-effectiveness makes it a powerful alternative to juggling multiple platforms.

Frequently Asked Questions

What is GoHighLevel and what are its primary features?

GoHighLevel is an all-in-one CRM and white label marketing automation platform designed to help agencies and businesses streamline their operations.

Its primary features include:

• Sales Funnels: Build and optimize sales funnels to convert leads.
• Email and SMS Marketing: Create and manage email and SMS campaigns.
• CRM Tools: Comprehensive contact management system.
• Appointment Scheduling: Integrated booking and calendar management.
• Reputation Management: Monitor and manage online reviews.
• Website Builder: Create professional websites with a drag-and-drop editor.
• Automation: Advanced marketing automation for streamlined workflows.
• Analytics and Reporting: Detailed insights and performance tracking.

What is GoHighLevel used for?

GoHighLevel serves as a complete digital marketing platform that helps manage client relationships, automate marketing tasks, create funnels, track leads, and handle appointments. It combines email, SMS marketing, landing pages, and other tools in one place.

Is GoHighLevel good for small businesses?

Yes, GoHighLevel is suitable for small businesses, especially those looking for a cost-effective marketing automation and CRM solution. Its features allow small business owners to manage client outreach, marketing, and lead tracking efficiently without needing multiple software tools.

Is GoHighLevel suitable for agencies?

Yes, GoHighLevel is highly suitable for agencies. It offers:

• Sub-Accounts: Manage multiple clients with separate sub-accounts.
• White Labeling: Rebrand the platform with your agency's logo and branding.
• Client Reporting: Generate detailed reports for clients.
• Client Management: Streamline client communication and project management.
• Pricing Plans: Competitive pricing plans that cater specifically to agencies.

How does GoHighLevel help with lead generation and conversion?

GoHighLevel aids lead generation and conversion by creating optimized sales funnels, designing high-converting landing pages, and collecting lead data via forms and surveys. It then engages leads with automated follow-up email and SMS sequences and prioritizes them using lead scoring, ensuring efficient conversion and nurturing processes.

How does GoHighLevel handle customer reviews and reputation management?

GoHighLevel allows businesses to request and monitor reviews, respond to feedback, and integrate with platforms like Google My Business and Facebook to manage their online reputation effectively.

Can GoHighLevel be used for managing online courses?

Absolutely, GoHighLevel offers features similar to Kajabi, allowing users to host and manage online courses and membership sites effectively.

Does GoHighLevel support white labeling?

Yes, marketing agencies can white label GoHighLevel, rebranding it as their own service to clients, which enhances value and revenue opportunities.

Is Go High Level Worth It?

GoHighLevel is worth it, and highly recommended for agencies and businesses needing an all-in-one CRM and marketing automation platform. Its comprehensive features streamline lead management, marketing campaigns, and client interactions, making it a valuable tool for scaling operations and enhancing efficiency.

Can You Sell Physical Products On Go High Level?

Yes, you can sell physical products on GoHighLevel. The platform supports e-commerce functionalities, including payment processing, sales funnels, and order management, allowing businesses to effectively market and sell physical goods alongside their digital services.

How Much Is Go High Level Per Month?

GoHighLevel offers three main pricing plans:

1. Starter Plan: $97 per month.
2. Agency Unlimited Plan: $297 per month.
3. Agency Pro Plan: $497 per month.

An annual payment option is available, which provides a discount that is worth 2 months of free subscription.

Does Go High Level Have A Free Version?

No, GoHighLevel does not offer a free version. However, they do provide a 14-day free trial, allowing you to explore the platform's features before committing to a paid plan.

Is ClickFunnels Better than Go High Level?

Go High Level offers a comprehensive CRM and marketing automation suite, perfect for agencies managing client relationships and diverse marketing campaigns. ClickFunnels excels in creating high-converting sales funnels, ideal for businesses focusing on online sales.

What Software Does High Level Replace?

HighLevel replaces multiple software tools including CRM systems, email marketing platforms, SMS marketing tools, sales funnel builders, appointment schedulers, and website builders. It consolidates these functionalities into one unified platform, streamlining business operations and reducing the need for multiple subscriptions.