What is High Quality Content and Why is it Important?
Suzy Vaughan
Beautiful, affordable ?? websites ?? (with no jargon ??), from a friendly team in Bristol ??????
As a business, it is important that your website is loaded with high quality content as it improves user experience and search engine ranking. People visiting your website are much more likely to engage and stay on your site longer if your content is of high quality and is useful to them.
Your content should do one or more of the following for the people visiting your site:
- Answer a question
- Provide a solution to a problem
- Inform and educate visitors about your products/services/industry
What is content?
Content is everything that people see when they visit your website: from images, infographics and videos, to case studies, press releases, product reviews and client testimonials.
What is high quality website content?
The difference between content and high-quality content is how well it attracts attention and for how long. Quality content will be useful to the target audience of your product or services. It will engage and encourage them to take action.
To maximise potential leads, your site should have a mix of content types. Users will have differing preferences in terms of how they consume information. Some will prefer to watch videos whilst others will engage more with infographics. Some users can easily digest in-depth technical information whilst some maintain information better through short summaries and bullet-pointed articles. By varying the content on your site, you appeal to a much wider range of users within your target audience and increase the number of visits to your site.
High-quality content is original and actionable. It answers questions and provides solutions. It's properly sourced from trustworthy industry authorities and is unique, concise, grammatically correct and properly formatted.
Structure of content
It is important that you ensure content is structured, informative and relevant to your customer – as well as optimised for search engines. When structuring your content, think about your ideal customer and how they would want to find, view and learn about your products and services. Once you have established this, create your pages and blog posts based on the content formats and topics that best suit your target audience.
Internal links
Within your content there is a great opportunity to provide internal links, which will increase traffic to other pages on your site and generate further engagement. Essentially, an internal link is a hyperlinked piece of text within your content that, when clicked, sends users to another page within your site. Internal linking is a great way to encourage users to browse your website in order to find relevant information.
Internal links are also good for SEO, as search engines crawl and index your site using links to and from the pages within. This helps the search engines navigate and better understand your site and how it is relevant to certain search terms. A fully indexed site is more likely to show on the first page of Google.
Keywords
To maximise the impact and relevance of your site, you need to have a keyword strategy; and this strategy should figure into the content you create. Keywords are the specific terms that you wish your site to be found for online. Words that best describe the products and/or services you provide – unique to each page of your website. Content is a good place to feature these keywords in a natural, relevant fashion – enabling search engines to make the connection between your website and the keywords you want to rank for.
Calls to action
As with keywords, you can use your content to provide a clear call-to-action in a natural and inclusive manner. A call to action is an invitation for your visitors to complete a specific action. A clear and concise message that encourages people to make a decision.
This could be a call to leave a review, download a PDF, request a quote or pre-order your latest product. The choice is yours and is dependent on the desired action you wish the user to take. Using these throughout your site will help boost conversions and drive sales.
Is your content king?
We often say here that content is king. High quality content can improve your search engine rankings, increase visitor rates and attract the right types of visitors to your website. So review your content today and make sure it is of high enough quality to enagage your audience and help your SEO.